The new Spanish jewellery brand promises to beguile your senses

Dubai, UAE March 13, 2007 - Damas, the undisputed leader in the jewellery sector in UAE, announces the launch of the famous Magerit brand, a soulful work of art,  during a 'Brand Week' starting March 12 to 17, at Damas Les Exclusives Boutique in Burjuman Centre.

Magerit jewellery is distinguished by its high degree of creativity, originality and exquisite finish which is created by venerated artisans. The Spanish company has a team of highly trained professionals with a wealth of experience in this field which has resulted in stunning, distinctive and alluring pieces. The craftsmanship of legendary Spanish jewellery designers has transformed Magerit ornaments into true art. The collection is a true representative of the designers' intense passion for creative shapes and radiance of white and yellow gold which perfectly embrace the contours of your body.

Tawhid Abdullah, Managing Director of Damas, said: "I can vouch for each and every word that has been said about the collection. The collection has unconventional designs which look classic yet modern. They have transformed cosmopolitan souvenirs into fascinating jewellery. Being a jeweller I know the difference between a good and an excellent brand and we at Damas want only the latter. That's to maintain our reputation and at the same time we want to offer our customers the very best. That's the sole reason why we have Magerit with us."

The collection exudes pure sophistication and is composed of pendants, rings and earrings. It is entirely made in 18 carat white or yellow gold, embedded with glistening diamonds and sapphires in various hues. The company is renowned for creating exquisite jewellery with exclusive gemstones, unparalleled designs, accurate handcraftsmanship - and an unmistakable feminine touch.

Antonio Calvo, Commercial and Marketing Manager of Magerit, said: "It is a pleasure to be here. I was looking forward to my trip to Dubai. Launching in the Gulf had always been a priority for us and I'm glad that the day has finally come. Our jewellery pieces are very different from other brands in terms of finishing, the use of gemstones and designs. Each piece is carefully handcrafted to give you the best. Fine jewellery is more than gold and diamonds and this is what we try to portray through our exceptionally beautiful collections."

The company has launched many collections since its establishment but its Elegance collection remains the most popular. Born out of the impulse to bring freshness and new ideas to the world of jewellery, this collection is inspired by the majesty of the swans mixed with a touch of softness and sophistication. Full of mystery, its finishes on black enamel transport us to an unknown kingdom in which the finest materials, such as yellow and white gold, black and white diamonds and sapphires are used. These precious gemstones gives a wild charm to each piece yet makes them classy at the same time.

Sky, another popular collection by the brand reminds the wearer of natural beauty around us. To be apt, this collection transports us to nature's lost paradise, which is reigned by birds and butterflies. Each piece of the collection is completely handcrafted to guarantee finishing quality, a characteristic in all their creations. 

The Magerit Jewellery Collections are available at Damas Les Exclusives Boutiques in Sheraton Hotel, Burjuman Centre, Mall of the Emirates, Deira City Centre, Madinat Jumeirah and Royal Mirage Hotel.

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About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network.  The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 200 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Fope, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, etc.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2007