Damas launches 2006 kids collection with superhero 'KRRISH'

Damas launches a special online competition for kids with tickets for the 'Krrish' Premier up for grabs Winners also get a once-in-a-lifetime chance to meet with Hrithik Roshan and Priyanka Chopra

Dubai, United Arab Emirates, June 15th, 2006: Damas has launched the 2006 Kids Collection with an online competition offering youngsters in the UAE the opportunity to catch all the sci-fi action and drama of the new Hindi Film- Krrish, in an exclusive premier in Dubai on June 21^st. Winners also get the chance of a lifetime to a one-on-one with mega stars Hrithik Roshan and Priyanka Chopra.

Acclaimed Hindi Film Director, Rakesh Roshan's 'Krrish' revolves around a superhero gifted with incredible powers inherited from his father. But when a megalomaniac scientist plans to unleash destruction upon the world, Krrish intervenes to save the day. The movie also features Priyanka Chopra as co-star.

All youngsters have to do is log-on to Damas' website (www.damasjewellery.com) and pick any 7 of the 16 featured Damas Kids collections. If their choice matches that of their favorite superhero 'Hrithik Roshan' they will receive a Red Carpet Ticket to watch the movie with their parents and spend quality time with the stars.

"We are always looking at new and innovative ways to communicate with our customers. This competition will allow children to actually meet their favorite superhero and spend time with him - for many kids, it's a dream come true", said Samit Bhatta, General Manager, Sales & Marketing, Damas.

He added: "The online competition will also allow participating kids to view the Damas Kids collection which has been designed to embody imagination, innocence and spontaneity. We are confident of its success."

The Damas online competition runs till the 18^th of June.

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For more info please contact:
Lisa George
ASDA'A Public Relations
Ph: 3344550
e-mail: info@asdaa.com