06 June 2011
Iconic projects from Jeddah and Beirut to be showcased

Dubai: DAMAC Properties, the Middle East's leading independent real estate company, will be showcasing its award-winning regional development portfolio at Cityscape Jeddah, at the Jeddah Centre for Forums and Events from 11th to 13th of June.

DAMAC Properties' highlighted projects at stand L30 will include International Property Award-winning DAMAC Tower in Beirut, and the iconic Al Jawharah Tower on the Jeddah Corniche.

"DAMAC Properties is one of the most highly regarded developers in the region, with a proven track record of delivering high quality, luxury properties to market. Through our partnership with VERSACE Home in Beirut, we have set a new benchmark for luxury residential development in the region, and our display at Cityscape will reflect that," said Niall Mc Loughlin, Senior Vice President of DAMAC Properties.

Cityscape Jeddah is a major event on DAMAC Properties' calendar, due to the company's landmark high rise Al Jawharah project on the Corniche. At 48 storeys, Al Jawharah will be one of the tallest towers in Jeddah, and among the tallest developments in the country.

"The height and unique architectural design of Al Jawharah make it an 'iconic' project for the Jeddah Corniche. Visually, it is an awe inspiring development with an architecturally impressive curved facade. The design incorporates a series of aluminium composite panels for privacy which contribute to the spectacular aesthetic appearance of the exterior, by creating shining, silver 'fins'" McLoughlin commented. Construction of Al Jawahrah is progressing well with construction past the second podium level.

DAMAC Properties is well established in Saudi Arabia, having been one of the first international developers to be granted a license, under the jurisdiction of the Kingdom's new real estate laws, to develop and sell properties off-plan.

Commenting on Al Jawharah, McLoughlin said: "Our core aim is to provide luxury lifestyle concepts in every market in which we operate. Al Jawharah tower is positioned at the high end of the property market, and is targeted at customers who seek comfort, luxury and every modern convenience.

Al Jawharah will appeal to young professionals, families and retirees alike. It is a stylish, exclusive address which will attract those in search of a luxury lifestyle."

Also on display will be 'DAMAC Tower,' the first exclusive VERSACE Home branded residential tower in the region. Situated in the elite marina area of the new Solidiere development in Beirut, the tower has extensive views of the Mediterranean. With spectacular flowing curves and undulating volumes, the 28-storey building was designed to emulate the surging waves of the ocean, and was recently recognised with a prestigious international property award for "Best High Rise Architecture." Enabling works are complete and main construction should commence this summer.  

"DAMAC Tower is a stunning blend of exquisite VERSACE interiors, unique architectural design, in an enviable location on the shores of the Mediterranean.

It has been recognised on the global stage, which distinguishes the project as one of the most highly regarded residential developments in the world," continued McLoughlin.

The DAMAC Properties' stand at Cityscape will showcase the developer's premium projects across the region, all of which are at various stages of construction. The 'Park Towers' development, situated at the Dubai International Financial Centre, is about 95% complete and is expected to generate keen interest from investors attending the event.

"DAMAC Properties continued to build, even amid the worst of the global downturn, which means that we are now in a unique position to be able to offer brand new luxury apartments in recently completed or nearly complete developments across the region" Mc Loughlin said.

DAMAC Properties continues to deliver luxury projects across the MENA region, with 28 buildings, comprising 6045 units, delivered to date. Before the end of the year, DAMAC Properties will complete a further 8 buildings comprising 1,329 units. DAMAC Properties' representatives will be available at the stand for more information on exhibited and upcoming projects.

Further information is available at www.damacproperties.com

DAMAC Properties, part of DAMAC Holdings was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

DAMAC Properties has completed 28 buildings to date with 6045 units and spanning 10,619,469.00 sq feet with projects such as The Crescent and Lago Vista at IMPZ, Executive Heights and Smart Heights in TECOM, Lake View and Lake Terrace at Jumeirah Lake Towers, Business Tower and XL Tower at Business Bay and Ocean Heights, The Waves and Marina Terrace at the Dubai Marina.

Before the end of this year (2011) DAMAC Properties will complete a further 8 buildings comprising 1,329 units spanning 2,513,015.00 sq feet

DAMAC Properties also has a further 50 buildings at various stages of progress across the Middle East, North Africa region  These consist of 9849 units, spanning 16,886,151.00 sq feet.

In June 2010, DAMAC Properties further reinforced its position as a premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home.

The company has a diverse range of expertise that allows them to have a good oversight and management of all aspects of a project right from the acquisition of land, appointment of architects and designers, construction and sales to after sales service.

The company's projects are located in the most desirable and exclusive locations and homes are built to a high quality specification that has become synonymous with the group. DAMAC Properties aims to develop projects that include residential, commercial and leisure facilities that will create an integrated community.

In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, Jordan, Lebanon, Egypt, KSA and Qatar.

-Ends-

Further information is available at www.damacproperties.com

For more information please contact:
Niall McLoughlin,
Senior Vice President - Corporate Communications,
DAMAC.
Tel: +971 4 04 3732190
Fax: 00 9714 3732335
Mobile +971 50 6531824.
emaiI: niall.mcloughlin@damacgroup.com

© Press Release 2011