Lucky winners to get a private Island and a Jet plane

A Luxury car: Bentley or BMW with every apartment

Dubai, UAE, 20th January, 2008: In line with providing the most extravagant and unique promotions during the Dubai Shopping Festival (DSF), DAMAC Properties - the luxury lifestyle provider and the region's leading private sector master developer - today  unveiled the largest and the most exclusive promotion worth AED 90 million during DSF 2008.

The promotion comprises a mega raffle prize with a private Island worth AED 1 million and a grand raffle prize with a brand new ECLIPSE 500 Private Jet worth AED 5.5 million. Every property bought during DSF entitles the customer a chance to win either the private Island or a Jet plane. The property developer also announces a Bentley or BMW with every apartment brought during DSF 2008.

Speaking at the Press Conference to announce DAMAC's DSF promotion, Hussain Sajwani, Chairman of DAMAC Properties, said: "With mega entertainment events and exciting offers, DSF 2008 is celebrating its 13th edition and we are privileged to be a prominent ''support sponsor" for an event which has grown bigger and exciting each year. Last year it was just a Jet plane, this year we have added a private Island at the beautiful and serene Caribbean Sea. The Pelican Caye Island is the one of the few private islands on the Turneffe Atoll and is perfect for a personal estate."

"Over and above that, every customer gets a Luxury car. A Bentley Continental comes free with every Signature Duplex and Penthouse, a BMW 1 series with a studio, or one bedroom apartment or office /retail unit and a BMW 3 series with a 2 bedroom apartment or above, added Hussain Sajwani.

Speaking on the occasion, Peter Riddoch, CEO, DAMAC Properties, said, "According to reports the event expects to attract around 3.5 m visitors this year. This festive season which runs from Jan 24th to Feb 24th gives us the opportunity to reinforce our commitment to our esteemed customers and creates a perfect forum for us to build awareness and increase sales.

Ibrahim Saleh, Chief Operating Officer, DSF Organising Committee, said, "DSF promotions are designed to make each consumer feel special and provide them with a truly rewarding experience where each one of them gets a chance to participate and emerge as a winner. With the current property boom in the region and with these unique promotions designed by luxury developers like DAMAC Properties, we are positive about the festival attracting and getting recognition at a global level".

The Pelican Caye Island is within a 5 minute boat ride of the privately owned airstrip on Blackbird Caye and lies one mile south of Turneffe Flats resort. The combination of world class resort, fishing and excellent scuba diving opportunities, literally within walking distance of this island, makes Pelican Caye one of the most unique opportunities in the Caribbean.

Over 110 nationalities have brought properties in DAMAC Properties and effective support services are provided by the property developer. The company's comprehensive customer care program provides solutions through its vast regional network with offices in the UK (London, Manchester), Ireland, UAE, Iran, Russia, Italy, Jordan, Saudi Arabia, Lebanon, Egypt and Qatar.

DAMAC Properties won two prestigious awards at the recent CNBC Arabian Property Awards 2007 - for the top property developer received the 'Best High Rise Development' award for 'La Residence at the Lotus' and the 'Best Website' award for the company's revamped website - www.damacproperties.com. DAMAC's La Residence at the Lotus in Business Bay Dubai has won the Best International High Rise Development Award that was held at Las Vegas recently.

Further information is available at www.damacproperties.com

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About DAMAC Properties
DAMAC Properties is part of DAMAC Holdings. DAMAC Properties was established in 1995 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar, Saudi Arabia and the Far East.

The company's portfolio includes properties spread across 500 million square feet and is worth in excess of US$30 billion.

By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company's schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group.

Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company's diverse range of expertise allows them to control land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester, Reading, Leicester, Birmingham and Glasgow), Ireland, Italy, UAE, Iran, Russia, Jordan, Lebanon, Egypt, KSA and Qatar.

The parent company, DAMAC Holdings, has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East.

For further information, please refer to www.damacproperties.com

For more information please contact:
Niall McLoughlin, Senior Vice President
Corporate Communications, DAMAC
Tel: +971 4 3322005 Ex 383
Fax: 00 9714 3311028
Mobile +971 50 6251329
emaiI: niall.mcloughlin@damacgroup.com

Prem Ramchandran, Manager - DAMAC Properties
Tel: 00 9714 3322001
Fax: 00 9714 3311028
Email: prem@damacgroup.com

Agency Contact:
Ashutosh Gupta, BPG Public Relations,
M: +97150 2834339
ashutosh@batespangulf.com.

© Press Release 2008