As Egypt is setting pace towards digital transformation, led by the Egyptian government, business sectors in Egypt are racing towards establishing themselves as the first providers of digital consumer-centric solutions to make way for a new era for Egyptians who are now more keen and open to digitization than any time before.

There are 92.71 million smartphone users in Egypt (representing 91% of total population), 54.74% of them are internet users (54% of the total population) – and 42 million of these internet users are active on social media (41% of the total population). (Source: Hootsuite’s Digital 2020 Report)

Contact, the first and biggest corporation that established the consumer credit concept since 2001 implemented this idea as part of its commitment to both existing and new clients in Egypt. Capitalizing on the Egyptian government’s direction of digital transformation, Contact launched a bilingual e-payment mobile app that sheds off the old ways of doing things, announcing a new era of consumer support and dedication, which falls into Contact’s vision of “digitally transforming” the consumer credit market to become easier and more accessible for clients with a consumer-centric approach that meets all requirements and needs of different social segments in Egypt.

The company has eight innovative products that tackle the needs of both individual and corporate clients and launched a massive rebranding campaign with a new website dedicated to help consumers understand what each product is aimed for and how it can add value to many of Egypt’s middle-class citizens who are trying to allocate their income in the best way possible.

 “Contact Rewards” application is compatible with Andriod and iOS mobile systems, gives users an immersive shopping experience which enables them to obtain a wide range of benefits and streamline “one-stop-shop” process to finance the products and services they desire. The app also allows users to manage cash flows and financing through real-time and direct transaction reports on their mobile phones.

Mr. Said Zater, CEO of Contact, said: “Our mission is to primarily harness technology and innovation to open more channels for customers to conduct their transactions more effectively and efficiently. This application has been designed to achieve this with advantages that represent a new level of efficiency, ease, and convenience when using Contact products, from facilitating the buying experience to giving consumers the complete flexibility of paying. In addition, clients can receive a 50% discount on administration fees for Contact products. This offer is valid until the 28th of February 2021 when downloading the application on smartphones.”

 “This application has many features that allow its users a wide range of financial services that meet their needs. Contact’s strategy revolves around fulfilling the client’s requirements by providing integrated, comprehensive, and innovative, and flexible financing solutions, as well as aligning the company's services with clients’ special requirements,” highlights Mrs. Yasmina Fahmy, Group GM – Marketing & Digital Transformation.

Mr. Zater indicated that it has become possible to use the electronic payment channels to obtain various services as well as pay instalments through the company's the mobile application, which will allow users to pay effortlessly, as well as view a variety of offers available, in a few quick steps, using their phone.

“Digital transformation is one of the most important catalysts of growth, which necessitates our continuous efforts in the development of innovative solutions that guarantee our continuity in a competitive landscape. Due to the functional efficiency of this application, the customer will be able to receive necessary instructions to facilitate their transactions in a more effective and efficient manner and to access the services and offers provided in the best and easiest way”, continues Mrs. Fahmy.

And with the growing consumer finance sector in Egypt, Contact expect that this application will lead to a boost in consumer sales, in addition to enhancing consumer-sectors who have been suffering from stagnation throughout 2020.

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