National Bank of Dubai (NBD), a leading bank in the United Arab Emirates, has successfully launched a new innovative co-branded MasterCard Credit Card product using Card Tech Limited's (CTL) PRIME solution. NBD has partnered with Dnata, the largest supplier of travel services in the Middle East, to provide its credit card holders with a unique combination of premium banking services and Dnata's wide range of services, products and expertise.
Since its launch in mid-March, the NBD-Dnata MasterCard Credit Card has seen a swift take-up; the co-branded card enables cardholders to earn reward points every time they use their card, anywhere in the world.
Accumulated points can be redeemed at selected Dnata outlets for products or services, including tickets at more than 130 airlines and exotic holiday packages.
Edith Kessler-Charalambous, General Manager Business Expansion at CTL, said "Co-branding is becoming an increasingly popular strategy for issuing banks wanting to access new customer segments and revenue streams. A number of our clients are adopting this strategy and taking advantage of our systems support and flexibility to issue and process their co-branded card products. The NBD-Dnata MasterCard Credit Card is a perfect example of how a bank can use CTL systems to capitalize on market opportunity whilst at the same time offering exciting new benefits to its customers."
Suvo Sarkar, Head of Retail Banking at NBD, added "The successful roll-out of the NBD-Dnata card owes much to the ease with which CTL's PRIME card management system supports the introduction of new and innovative card products. Defining the parameters of the card's rewards programme was also greatly enhanced by CTL's flexible rewards module which enabled a quick time to market."
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About Card Tech Limited
Card Tech Limited has been providing payment association certified solutions to the bankcard sector since 1989.
More than 190 banking clients from 70 countries use CTL systems. CTL solutions include card issuance, merchant acquiring, authorisation, message switching, encryption key and PIN management, e-commerce and fraud management. Addressing every aspect of the card management business cycle, they are developed and supported by a dedicated team of over 300 CTL specialists across five regional offices in London, Nicosia, Moscow, Kuala Lumpur and Dubai.
About National Bank of Dubai
Founded in 1963, the National Bank of Dubai is the oldest, locally incorporated bank in the Southern Gulf. Recognized as the bank with a performance that is second-to-none, NBD has built a reputation of stability and strength much appreciated by shareholders and customers alike.
Offering diversified financial services, NBD is a leader in corporate banking. Its portfolio covers a wide range of services including transport, real estate, construction, manufacturing, tourism and service industries throughout the region. In addition, NBD's 'Private Office' provides private banking services, offering highly tailored solutions to preserve and protect the personal wealth of its customers. Along with supplying customers with a variety of exclusive service based products, secured facilities, Credit Cards, personal loans, auto loans and home loans, the National Bank of Dubai also offers a variety of treasury products and services, advising customers on exchange markets and interest rate outlook.
NBD, also recently launched Suhail Priority Banking Services, a premier banking service offering customers personalized relationship management and a host of exclusive products and services. Furthermore, NBD presents its customers with automated banking services, which consist of an internet service (NBD Online), a telebanking facility (NBD Telebank), and an SMS based service (NBD Mobile). With a comprehensive card portfolio that provides an array of benefits, the National Bank of Dubai has, over the years, built a wide ATM network as well as Point of Sale terminals in select locations throughout the UAE.
The National Bank of Dubai currently has an extensive branch network that includes 39 branches throughout the UAE. In addition, NBD also has a branch in London and a representative office in Tehran.
CTL Contact:
Edith Kessler-Charalambous
General Manager Business Expansion
Edith.Kessler-Charalambous@ctl.com
Tel: +44 20 7761 7800
www.ctl.com
Press Contact:
Sara Ruffell
Communications Coordinator
Sara.Ruffell@ctl.com
Tel: + 44 207761 7800
www.ctl.com
NBD Contact:
Ihaab Saeb
Head of Cards Business
ihaabs@nbd.com
Tel: +971-42012418
www.nbd.com
© Press Release 2006
