Customers to benefit each time they dine at any of the group's restaurants
Beirut, Lebanon - This new partnership comes part of CCI's new marketing startegy that demonstrates to the Lebanese public that CCI is the only group with real authority. The Boomerang loyalty program, Planet Boomerang Limited, will be implemented on all of the group's restaurants, starting with Kopenjang and The Dubliner.
This consumer centric program is a simple theory, yet the most effective and rewarding of all current limited and binding marketing loyalty programs in the country. By using the Boomerang cashless cards at Kopenjang and The Dubliner, a 5 percent of the bill that is paid will be returned back to customers at the end of each month via a bank cheque. All you need to do is to present your Boomerang Smart loyalty card, while paying your bill, in order to register the transaction via the magnetic cards machine. The refunded money can later be spent anywhere in the world if they are cashed back to the concerned person through a bank cheque but the card is only used in Lebanon right now. Planet Boomerang is soon working on 3 different projects to start operating in other countries with no restrictions at all.
"As the restaurant sector becomes increasingly competitive, improving customer loyalty and retention is fundamental. At CCI we're happy to be able to introduce a loyalty card scheme which directly benefits our customers and along with our 5-star quality food is another reason for them to keep coming back", said Elie Khazzoum, Genneral Manager at CCI.
GM of Boomerang added, "Registrations for new card holders are found on our website when you click on any of the pink or red card. It only requires an address and contact information. As per interesed franchisers, they could click on the end of the website page and send us a n email."
-Ends-
Contact Information
Name: Lynn Hajje
Title: Business Developer
Agency: Plug Middle East sarl
Telephone: 03 212 650
Email: lynn@plugmiddleeast.com
© Press Release 2010
