New location gives arriving passengers convenient access to du’s wide range of products and services, including Visitor Mobile Lines

Dubai, UAE, 2 November 2009: Millions of residents and visitors passing through Dubai International Airport’s bustling Terminal 2 will now enjoy quick and easy access to du’s exhaustive range of products and services at a new shop, opening in the Arrivals lounge. Dubai International Airport is an important travel and communications hub that provides an ideal location for du to connect with existing and future customers.

The new shop offers a one-stop destination for mobile services du Pay as you Go® (prepaid) lines and Elite Plan accounts. It is open round the clock providing maximum convenience for people arriving and departing from the airport.

“With the introduction of a full-service du Shop in Dubai International Airport’s Terminal 2, we demonstrate our commitment to establishing outlets in convenient locations across the UAE, and to meeting the needs of our valued customers,” said Maher Murad, VP Sales - Retail, du. “The new shop will offer du’s innovative range of products and services, as well as cater to the specific needs of travellers in terms of providing roaming information, Visitor Mobile Lines, and other vital communication services for people on-the-move.”

du’s wide range of products and services for individual and business customers are available through du’s retail network, currently numbering 33 du shops and kiosks, located in strategic locations across the UAE. Customers can also purchase du’s products and services at more than 3000 authorised dealers or online at its e-shop by visiting www.du.ae/en/where-to-buy/eshop.html

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008

• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com
Or visit www.du.ae

© Press Release 2009