17 October 2006
Company appointed sole media concessionaire for advertising inside public transport buses

Dubai: Concept Outdoor has won a three-year contract with Road and Transport Authority (RTA) Dubai, making the company the sole media concessionaire for all advertising space inside public transport buses.

In June 2005, the company was appointed the sole media concessionaire for advertising on the exterior of Dubai's public transport buses. "The new contract complements the offering and makes the buses as the most effective medium for outdoor advertising. With 516 buses, which run on 62 bus routes - covering over 168,000 kilometres daily, this ensures visibility," said Aldrin Fernandes, CEO, Concept Group.

"With bus passengers travelling for a minimum 30 to 40 minutes, with few distractions other than what is directly in front them, namely the advertisements, this is the kind of advertising environment advertisers are looking for," he added.

"Over the last few years we have seen a tremendous growth in the number of commuters using public transport. The Dubai bus service is the largest public transport system in the country; we currently have over 250,000 passengers using the bus service daily. We expect this figure will increase tremendously with the implementation of a more efficient schedule," said Abdul Aziz Malik, Acting Administrative Director, Public Transport, Government of Dubai Road and Transport Authority.

"We feel that clients would benefit greatly from having the opportunity to advertise both inside and outside the bus, as it ensures brand visibility and top of mind recall. It is the ideal location for branding with bus routes spanning the whole length and breadth of 3,885 square kilometres area of the Emirate of Dubai. Our previous association with Concept Outdoor has established the company's value as a business partner and we are very happy to extend our association with them," he added.

Concept Outdoor also offers highly creative but cost-effective options in bus advertising such as full wraps, which extend the visual impact of branding as it covers the entire bus, and mega rears, which cover the entire back of a bus.  The contract with Concept Outdoor includes eight variations of branding inside the bus, which varies from the passenger overhead panel to glass panel, wrist panel, back roof panel and driver back panel.             

-Ends-

About Concept Outdoor
Concept Outdoor offers a wide range of outdoor advertising solutions in the UAE. Appointed as the exclusive media concessionaires of public transport buses and Dubai international airport buses, the company also provides other innovative outdoor advertising medium including, Spectaculars, Projections, Air Frames, Wallscapes and Abra Advertising.

For further information please contact:
Kishani Gunasekera,
T: +9714 390 3948
E-mail: press@cpr.ae

Nilanjana Ghosh
Concept Group 
Tel: +9714 3903128
nilanjana@conceptgroup.ae

© Press Release 2006