AutoMAK Car Rental Company chooses ACCPAC CRM to underpin systems through rising demand
Kuwait City - AutoMAK General Trading & Contracting Co., the automotive subsidiary of Mohammed Abdulmohsin Al Kharafi & Sons, today announced the successful implementation of ACCPAC CRM aimed at fine tuning its customer service and back office systems. The system was implemented by CyberMAK Information Systems W.L.L., a Kuwait based ACCPAC partner. AutoMAK has branches in Qatar and Iraq and has plans to open branches all over the Gulf countries and the Middle East.
"As the organization's business grew, AutoMAK needed a technology upgrade that would align all of its back-office operations, and ultimately ensure the delivery of the best customer service in the market," said M.C. Prasad, Software Business Unit Manager, CyberMAK Information Systems. "The new system connects 20 users over two separate service centers while ensuring open communication and a comprehensive system, giving AutoMAK's employees and management the ability to take customer service to an entirely new level and to keep up its impressive rate of growth."
Having tracked all customer service calls on paper in the past, AutoMAK General Manager Mr. Ghazi Omar sought a solution that would automate processes while increasing on efficiency. In line with recording and tracking all customer service calls, AutoMAK needed a workflow based solution that would routinely update AutoMAK's two service centers on availability of replacement cars and drivers. Such services would guarantee swift and efficient customer service operations as well as retain accurate data on all related expenses.
In view of its massive expansion, AutoMAK needed a comprehensive CRM office that provided scalability and efficiency while maintaining cost-effective measures. "We aim to operate at the highest levels of customer service possible," said Mr. Gazi Omar, General Manager, AutoMAK. "Our business grew to a point where our service operators were no longer able to keep pace with the volume of calls we were receiving for lease and rentals; we needed a solution. ACCPAC CRM enabled us to underpin our customer service operations while allowing for further expansion."
ACCPAC CRM allows service center employees to keep track of all cars and owner related details; Assistance in updating all concerned employees throughout the stages of a service call is provided. ACCPAC CRM also tabulates all related costs and keeps all customers updated through an automated SMS/email service.
Al Kharafi group's automotive arm has been at the forefront of the fleet rental industry since its establishment in 2002. AutoMAK's performance far outstripped its initial forecast of owning 1400 units by the end of 2004 and is presently operating with 3500 units in leasing 300 units in short term rentals business.
Marc Van der Ven, General Manager of ACCPAC Middle East, ended: "Business in Kuwait is witnessing a steady rise. With this growth comes an inherent need to enhance operational efficiency to keep up with competition and market demand. ACCPAC business solutions are customisable, flexible and integrate with back-office systems already in place. Our partners are skilled professionals who understand their markets' needs, who understand the ACCPAC product, and who provide their customers with the required training and support. Our continued expansion in this region is due to the reliability of the ACCPAC brand and the commitment of our partners."
-Ends-
About ACCPAC and The Sage Group, plcACCPAC International, Inc., part of The Sage Group, plc (London: SGE.L), provides small and mid-size businesses a broad range of end-to-end business management applications designed to enhance customers' competitive advantage. Product lines include ACCPAC CRM, ACCPAC CRM SalesTeam, ACCPAC Advantage Series, ACCPAC Pro Series, ACCPAC HR Series, ACCPAC Business Analysis Suite, ACCPAC eTransact, ACCPAC Exchange, ACCPAC Warehouse Management System, ACCPAC ePOSO, ACCPAC Insight, Simply Accounting, ACCPAC FAXserve and ACCPAC Messenger.
Based in Pleasanton, Calif., USA, with offices in Australia, Canada, India, Ireland, Mexico, the Middle East, the Netherlands, South Africa, Southeast Asia and the United Kingdom, ACCPAC has more than 500,000 customers and more than 7,000 channel partners in more than 130 countries worldwide.
The Sage Group plc is a leading international supplier of accounting and business management software solutions and related products and services for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now employs over 7,500 people worldwide.
To contact ACCPAC Middle East FZ-LLC
Marc Van der Ven
General Manager
Dubai Internet City
Office 315
Bldg. 12
PO BOX 500126
Dubai
United Arab Emirates
Tek: + (971) 4 390 0222
Fax: +(971) 4 390 8522
E-mail: marc.vanderven@accpac.com
Corporate: www.accpac.com
Hosted Services: www.accpaconline.com
About ACCPAC
ACCPAC, the ACCPAC logo, and the ACCPAC product names mentioned herein are registered trademarks or trademarks of ACCPAC International, Inc. in the United States and/or other countries. All other marks are registered trademarks or trademarks of their respective companies.
ACCPAC is responsible only for the information about ACCPAC, its products and services, and for the statements of its representatives. All other companies mentioned herein are responsible for the information about their respective companies, products and services, and for the statements of their representatives.
For media requests, please contact:
Layth Dajani
The CONTENT Factory
P.O. Box 29764
Dubai
United Arab Emirates
Tel: +97143341880
Tel 2: +97143676534
Fax: +97184480574
Mobile: +971507145640
E-mail: layth@tcf-me.com
© Press Release 2005
