Dubai, UAE - Huawei, the leading global provider of information and communications (ICT) infrastructure and smart devices, announces its partnership with talabat, the region's leading platform for everyday deliveries. Through this partnership, talabat will be utilizing Petal Ads, Huawei's digital advertising platform, to propel its business expansion through cutting-edge targeting capabilities. 

The collaboration was officially initiated with the signing ceremony of the MOU attended by key executives from both companies, taking place on May 7th at the Petal Ads booth, which presented groundbreaking solutions tailored for the global tourism industry during the ATM 2024. This alliance between two industry leaders signifies a commitment to revolutionizing digital advertising and enhancing user engagement. 

Launched in May, this partnership will span across talabat’s regional markets. Renowned for its dedication to simplifying the daily lives of customers across the region, talabat will integrate targeted advertising initiatives powered by Petal Ads' cutting-edge capabilities. Furthermore, the talabat app will be featured in Virtual Preload, a unique lifestyle folder on all Huawei devices. This first-of-its-kind initiative for talabat will ensure faster access to the app for Huawei users.

"Partnering with talabat, a leader in the food delivery and q-commerce industry, is a significant step for Petal Ads," said Mr. William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation. "This collaboration offers an exciting opportunity to leverage our digital advertising expertise and contribute to the success of the talabat platform, creating new avenues for businesses to connect with their audiences."

Stefano Vecchio, Vice President, Strategy & Innovation at talabat, expressed enthusiasm about the collaboration: "We're excited to partner with Petal Ads to utilize Huawei's media and third-party channels, as well as have the talabat app pre-installed onto millions of Huawei mobile devices across the region. This partnership will help us further simplify the everyday life of customers in the region by delivering food, groceries and more to their doorstep."

This collaboration will empower talabat and Petal Ads to leverage the strengths of both platforms, providing a unique opportunity to connect with their respective target audiences in a more personalized and effective manner. Additionally, users and businesses alike can expect an enhanced experience from this exciting partnership.

About Petal Ads

Petal Ads is a paid presentation service provided by Huawei for pan-ecosystem partners, delivers a broad array of mainstream ad formats to more than 730 million global Huawei device users. With a mission to enhance, the state of mobile advertising Petal Ads gives Huawei ecosystem partners the opportunity to transmit key information and provide quality services on a vast new scale, by serving as a bridge to Huawei device and Huawei Mobile Services users. With a data footprint that combines both branded Huawei demand as well as external advertisers, marketers have exclusive access to significant global user base of Huawei device users, who are currently not being serviced through similar technologies. Powered by Huawei built HMS Core that has a presence in over 170+ countries and regions, 96,000 R&D employees globally, and 580 million users, Petal Ads is committed to bringing digital to every person, home, and organisation to create a fully connected, intelligent world. More information on Petal Ads can be found here: