This unique collaboration provides scholarships to upcoming fashion labels to drive the industry forward.
MEROË and Nashe will also have a pop-up shop inside Mall of Egypt, granting them the chance to showcase and sell their products.
Cairo: Majid Al Futtaim the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia concluded its fifth anniversary celebrations at Mall of Egypt with a grand finale, Fashion Glam closing event, crowning the first-place winner of the fashion prize with a glamorous runway.
Fashion Glam was first launched in December 2022, in partnership with leading fashion institution FAD Dubai Institute of Luxury Fashion and Style, and musician Hisham Kharma.
As part of Mall of Egypt’s vision to become the incubator and hub for local talents, Fashion Glam has awarded 16 young talents, each an established fashion brand owner, a scholarship of accredited courses in fashion design and brand development.
The award was granted to MEROË and NASHE; the two brands showed their potential and have displayed a clear application of the professional techniques that were delivered during their scholarship. They also received dual certificates; a lookbook photoshoot produced by a creative director in FAD Dubai, in addition to a pop-up shop inside Mall of Egypt, granting them the chance to showcase and sell their products.
During the closing event, each participant displayed three of their designs on the runway inside Mall of Egypt on the exclusive music composed by Hisham Kharma. The impressive designs produced were a result of the industry-led mentorship programs that the participants had received over eight weeks in Mall of Egypt.
Fashion Glam supports Majid Al Futtaim Shopping Malls vision to be at the forefront of enabling local businesses to thrive in a competitive industry, with a focus on skills development and capacity building to elevate their brands.
Through Mall of Egypt, the hub for nurturing local talents, Majid Al Futtaim Shopping Malls is emphasizing one of its key priorities to empower aspiring fashion entrepreneurs in Egypt and create brands and destinations that strongly support creativity and ingenuity.
The successful collaboration between Mall of Egypt, FAD Dubai, and Hisham Kharma is a clear exemplification of an impactful step in the lives of participating brands. In fact, the 16 brands that participated have gained valuable experience that will undoubtedly help them in their professional journey.
Media Relations Executive
All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
About Majid Al Futtaim Asset Management
Majid Al Futtaim owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman. The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five joint venture community malls with the Government of Sharjah. They also operate omnichannel services including online Shoppable Mall, Digital Concierge, an AI empowered Store of the Future and the region’s first Mall of the Metaverse. All of this is powered by the UAE’s fastest growing loyalty program SHARE which offers customers a more personalised and data driven experience in the malls along with privileges like VIP Lounge access and Smart parking.
Majid Al Futtaim develops hotels that are connected, or adjacent to, shopping malls offering value, convenience and experience to guests from overseas, the region and the surrounding business community. Majid Al Futtaim owns 11 hotels in the UAE and 2 in Bahrain, all operated by international hotel brands such as Sheraton, Novotel, Ibis, Aloft, Hilton Garden Inn, Kempinski Hotel, Pullman, Le Meridien and The Westin. In 2022, Majid Al Futtaim became the first and only conglomerate in the world to be awarded the prestigious LEED Platinum certification for its portfolio of hotels.