The first exclusive brand store dedicated to Bosch home appliances was inaugurated at Oman Avenues Mall in Muscat on Wednesday, 25th January 2023, showcasing an iconic German brand synonymous with quality, durability and inventive ingenuity.

High-level representatives of OTE Group, exclusive distributors of Bosch in the Sultanate of Oman, as well as BSH Home Appliances Corporation, Europe’s No 1 home appliances manufacturer, were on hand to celebrate the grand opening of the BOSCH Brand Store.

Present from OTE Group were Mr. Mohamed Saad Suhail Bahwan – Director and Mr. Sandeep Attri, Senior General Manager. In attendance from Bosch were Mr. Tomas Alonso - BSH Home Appliances FZE CEO, Ms. Irem Yazlar - Head of Brand Marketing, Ms. Sabrina Straube – Brand Marketing Manager, and Mr. Amit Behal – Regional Sales Manager.

Strategically located on the first floor of Oman’s leading shopping and retail landmark in Bausher, the superbly designed store allows customers to explore the world of Bosch products and experience the brand’s innovations up close. On display is an impressive line-up of Bosch-branded products from built-in appliances, free-standing refrigerators, dishwashers, and washers/dryers, to an array of small appliances, such as coffee makers, food processors, juicers and much more.

Unquestionably high quality, yet affordable, the Bosch range comes with the legacy of a 140-year-old brand that continues to win global acclaim for its application of engineering and innovation in the design of products of everyday use – appliances designed to help us save time and energy, and most importantly, simplify our lives. Equally, they are durable, easy to operate and represent excellent value for money.

To celebrate the opening of the first flagship brand store, OTE Group has announced a 20 per cent discount on selected Bosch products on display – an offer that runs until 14th February 2023.  Included in the offer are high-end appliances that promise to transform the kitchen or laundry room space in any home.

“This exclusive BOSCH Brand Store is unique in that it aims to kindle in customers an enthusiasm for Bosch products, primarily for the unmatched quality that they represent. Customers can get hands-on with the products, get acquainted with their functionality and features, and hopefully make a closer connection with the Bosch brand. Our competent store staff are also on hand to address queries or assist in any way,” said Mr. Mohamed Saad Suhail Bahwan – Director, OTE Group.

The name Bosch is known worldwide as a symbol of outstanding quality and reliability, backed by over 85 years of consumer manufacturing excellence.  Bosch is Europe’s leading household appliances manufacturer. Its products are based exclusively on the real requirements of modern households. Thanks to trendsetting technology and surprisingly simple solutions, they effortlessly achieve perfect results and simplify everyday life. In addition, high quality, precisely finished materials and a timeless, internationally acclaimed design, ensure noticeable quality and sustainability. A recognized high service quality cements the trust of the user in the brand and underpins the Bosch guiding principle, “invented for life”.

Established in 1991, OTE Group is one of Oman’s largest business houses representing renowned international brands distributed across the automotive, auto ancillary, electronics, home appliances, and leasing and finance segments of the consumer business.