The first co-retail concept of its kind in the UAE, ETHER is home to over 120 up-and-coming and established brands. Spanning a curated mix of regional and international entrepreneurs, all split into eight tantalising categories, the shopping experience is complemented with live events, studios and an enticing café
Abu Dhabi, United Arab Emirates – Cloud Spaces, the ground-breaking coworking initiative by Aldar, is thrilled to announce that ETHER, its first foray into the world of retail, is now open at Yas Mall, Abu Dhabi. The only co-retail space of its kind in the UAE, ETHER presents a dynamic community of over 120 unique and exciting brands, all creatively presented under one roof and divided into eight diverse product categories.
An enthralling opening ceremony
Officially opened on Thursday, March 9, the grand launch event took guests on a journey through a series of amazing artworks, inspiring displays and interactive experiences.
An unforgettable celebration of ‘realness’, live mannequins and performers brought the eight unique product categories of ETHER to life in spectacular style.
Guests were taken on a tour of the vibrant space and encouraged to participate in an array of engaging masterclasses, including crystal candle making, fashion styling, floristry, perfume mixing and more artisan crafts.
Guests were also invited to meet the entrepreneurs and innovators behind some of ETHER’s most outstanding brands. Emirati fashion designer Feryal Al Bastaki, renowned Emirati Chef Khaled AlSaadi, the mind behind Nutmeg Café at ETHER and the much-loved F’ae Café at Abu Dhabi Youth Hub, Croatian artist Francielle Coelho from ceramics brand Studio Coe, and many more inspiring and knowledgeable small business owners were all in attendance.
Says Malak Smejkalova, General Manager of Cloud Spaces: “It is my pleasure to introduce the region to ETHER, our vibrant, eclectic and one-of-a-kind retail and lifestyle destination. Home to over 120 regional and international brands and eight diverse categories, ETHER provides all businesses, no matter how small or established they are, with an easy and seamless way of retailing their products. It also lets customers shop unique and revolutionary brands that they may never have experienced before. Our launch event took guests on an amazing, thought-provoking and transformative journey through the powers of art, design and performance. The event was an enormous success, and we look forward to hosting many more activations throughout the year. I am so excited to invite luminaries and creatives from across the globe to come and discover ETHER, now open at Yas Mall.”
Motivational launchpad for creatives and retail superstars
A creative platform for authentic, revolutionary and unfiltered brands, ETHER spans everything from up-and-coming local concepts to highly regarded international labels that have never before been available in a brick-and-mortar store in the UAE.
The perfect shopping experience for those who are looking for exclusive, quirky or head-turning brands, or for Ramadan shopping excursions, ETHER spans eight vibrant categories dedicated to fashion, beauty, F&B, accessories, home, art, NFTs and lifestyle.
The fashion category presents quality children’s wear from Maison Tini, elegant ladies’ styles from La Ruche, rare and curated second-hand items from Reeborn Vintage, and many more exclusive looks.
Meanwhile, the beauty section holds a plethora of sustainable and all-natural premium skincare brands, including homegrown Emirati beauty label Leqa Cosmetics. The F&B category then adds further excitement with healthy snacks from Honestry, decadent desserts from Chocomail and Gold Leaf, gourmet roasted coffee beans from 85+ Specialty Coffee, and more gourmet products. Statement heels from Romanian shoe brand Harlot, beautiful bouquets from Elan Flowers Boutique, luxury stationery from Dots Design Studio and handcrafted ceramics from ICUPS are amongst the countless other collections that are just waiting to be explored.
Offering a simplified rental and retail system, tenants of ETHER benefit from 0% capital costs and seamless logistical, operational and marketing infrastructures.
Championing creativity and innovation, ETHER gives brands of all sizes a chance to turn their ideas into reality and put their products in front of an international audience.
A fully immersive experience
Providing a delicious choice of nutritious options, the enticing menu at Café Nutmeg spans traditional and contemporary recipes from the UAE, Arabia and beyond.
ETHER also boasts its own events and performance area, a revolving program of live events, and a choice of state-of-the-art fashion, design and art studios.
Designed to complement the work of Cloud Spaces, the inspiring coworking space that has three branches in the UAE capital, ETHER is driven by a desire to empower and uplift SMEs and local entrepreneurs.
Any businesses that are interested in owning their retail journey at ETHER, are asked to email contact@etherbycs.com or call 800 ETHER (800 38537). ETHER by Cloud Spaces is open to the public at Yas Mall, Abu Dhabi. It operates open daily from 10am to 10pm. For more information, please visit www.etherbycs.com.
About ETHER by Cloud Spaces:
ETHER by Cloud Spaces is a creative multi-brand lifestyle and fashion retail concept home to an array of unique and special local and international brands.
Presenting everything from homegrown fashion labels to international beauty specialists, ETHER celebrates originality and champions the most bold and disruptive names in technology, fashion, home, art, lifestyle, NFT, beauty, accessories and food.
A trail-blazing lifestyle experience that is helping the people of Abu Dhabi fall back in love with physical shopping, ETHER’s flexible brand contracts offer an affordable and dynamic way for small and established businesses to retail their products.
Providing shoppers with an array of new, original and exciting products every time they visit, ETHER is the first fashion and lifestyle destination of its kind in the UAE capital.
ETHER is located in Yas Mall, Abu Dhabi.
Website: www.etherbycs.com
social media: @etherbycs
Email: contact@etherbycs.com
Call: 800 ETHER (800 38537)
Ether by Cloud Spaces launches its bold, creative and unique shopping and lifestyle destination
With an interactive opening ceremony at Yas Mall, Abu Ahabi
March 10, 2023
Send us your press releases to pressrelease.zawya@lseg.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
© ZAWYA 2025
