Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced Yum! Brands as the 2023 Advertiser of the Year. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies.
The Advertiser of the Year Award will be presented to Yum! Brands representatives: Beverley D'Cruz, General Manager, Middle East, and Pakistan, Pizza Hut and Ozge Zoralioglu, Chief Marketing Officer, MENA, Turkey, Pakistan & CIS, KFC at the Dubai Lynx Awards Ceremony, taking place at the Madinat Arena, Madinat Jumeirah on Wednesday 15 March 2023.
Yum! Brands, the world’s largest restaurant company, has accumulated 25 wins at Dubai Lynx since 2014. Notably, in 2022, Yum! Brands’ ‘Offline Hour’, by M&C Saatchi Dubai took home the Mobile Lynx Grand Prix, in addition to a Gold and Silver Lynx in Brand Experience and Activation. The work for Pizza Hut asked people to disconnect from the internet for Earth Hour to get a free pizza, and, in turn, save up to 12% more energy. Another notable piece of work, ‘Chickenstock’, by TBWA\RAAD, Dubai, won a Silver Lynx in Creative Strategy and Digital, as well as a Bronze Lynx in Media and Digital. The campaign intended to counteract the incorrect use of KFC brand assets with the launch of KFC Chicken Stock, an image database of high-resolution images, available to anyone and completely free to use.
Speaking about the Award, Ian Fairservice, Vice Chairman, Dubai Lynx, said, “The Advertiser of the Year award recognises creative excellence, demonstrating the business value of creative communications. We are delighted to award Yum! Brands as this year’s Dubai Lynx Advertiser of the Year, a brand that celebrates doing things differently, boasting extraordinary results, which raises the creative bar for the MENA region and the world.”
Beverley D'Cruz, General Manager Middle East, and Pakistan, Pizza Hut, said, “Pizza Hut is delighted to be selected as the Advertiser of the Year! We take pride in partnering with our agency partners, franchisees, and teams to create work that makes Pizza Hut Red (Relevant, Easy, and Distinctive). At Pizza Hut we love bringing people together over pizza and driving connections. This year we have also introduced our Brand Purpose which is all about ensuring an “Equal Slice for Everyone”. Pizza by design is perhaps the most democratic food in the world. Evenly sliced and enjoyed by all. We believe that life should be like that too. And so we have launched a program called “LeadHERship”, that empowers women and gives them an equal chance at life. It’s a movement for an equal seat at the table, for a fairer kinder world.”
Ozge Zoralioglu, Chief Marketing Officer, MENA, Turkey, Pakistan & CIS, KFC added, “As the #1 chicken brand in the region, it’s a true honour to be recognized today as Dubai Lynx’s Advertiser of the Year. We dig the realness in our fans and celebrate their originality through advertising that’s as real as them and isn’t afraid to get messy. We’re proud that, together with our agency partners, franchisees, and teams, we’ve been able to create original work that’s won hearts, minds and fingers across the region and resonated with the younger audiences that we champion. As a brand, we aim to constantly evolve and innovate on digital, so that we continue to be rooted in culture and create access and ease for everyone’s finger lickin’ cravings in our region. Everyone is truly original, and everyone has a place at our table. We would like to celebrate this humbling award with all our fans who have shared our buckets as well as our tables.”
The presentation of the 2023 Dubai Lynx Advertiser of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Madinat Arena, Madinat Jumeirah on Wednesday 15 March 2023. For further information on Festival and Awards Ceremony passes please visit the Dubai Lynx website.
Key dates:
- 14 March 2023
- The Dubai Lynx International Festival of Creativity
- 15 March 2023
- The Dubai Lynx Awards Ceremony
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Contacts:
Camilla Lambert, Head of Press & PR, Dubai Lynx
camillal@canneslions.com
Tash Naidoo, PR Manager, Dubai Lynx
natashan@canneslions.com
Thea Skelton, Festival Director, Dubai Lynx
theas@dubailynx.com
Press Portal: press.canneslions.com
About Dubai Lynx
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa Presented by Cannes Lions together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC).
The Dubai Lynx Awards, which are part of the Festival, will honour creative excellence in Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital, Direct, Entertainment, Film, Film Craft, Glass: The Award For Change, Healthcare, Industry Craft, Integrated, Media, Mobile, Outdoor, PR, Print & Publishing, Radio & Audio and Social & Influencer. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Ascential
Dubai Lynx is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.
Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.
With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.
Ascential is listed on the London Stock Exchange.
About Motivate Media Group
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books.
A leading publisher in the Gulf since 1979, its portfolio includes market-leading magazines, eight websites and over 300 book titles. Motivate’s digital and video division is an established content provider for some of the region’s largest companies and the Motivate events team expertly stage some of the GCC’s major award ceremonies, festivals and activations.
With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
