• Advancing its commitment to community well-being, Doha Festival City launches a pivotal Diabetes Awareness Campaign as an integral part of its #FestivalCares Corporate Social Responsibility (CSR) program.

Doha, Qatar – Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, reinforces its commitment to community health during Diabetes Awareness Month, hosting daily diabetes awareness events, from Sunday 12th November to Saturday 18 November, 3-10pm at entertainment Node.

Doha Festival City, in collaboration with the Department of Non-Communicable Disease Prevention Programs, the National Diabetes Committee (MoPH), the Diabetes Education team (HMC), and the Primary Health Corporation (PHCC), is set to roll out an extensive campaign delivering both opportunistic diabetes risk screenings and comprehensive diabetes education to the public.

Recognizing the pressing need for diabetes awareness, the initiative emphasizes understanding individual risk factors such as family history, age, lifestyle, and obesity. Early detection remains central to effective diabetes management. The free diabetes risk screenings, facilitated by distinguished healthcare professionals, exemplify the unwavering commitment to this vital cause.

Stressing that prevention often supersedes cure, the campaign heralds the virtues of a balanced diet, regular physical activity, and effective stress management in diabetes prevention and management. Further, it emphasizes the crucial role of regular health check-ups and consistent monitoring of vital indicators for those diagnosed or at risk, guiding them towards a healthier life trajectory.

"At Doha Festival City, our mission revolves around prioritizing our community's well-being, resonating with our core philosophy of 'It's my place, my choice'. Through our Diabetes Awareness Campaign, in collaboration with esteemed healthcare organizations, we aim to empower individuals with the knowledge and tools to make informed health choices," remarked Robert Hall, General Manager of Doha Festival City.

"Millions of people with diabetes worldwide lack access to essential care, and this is one of the key reasons why we are dedicated to observing World Diabetes Day at HMC annually. We organize public awareness activities that resonate with the annual theme. For World Diabetes Day 2021-23, the theme is 'Access to Diabetes Care.' Continuous care and support are crucial for individuals with diabetes to manage their condition and prevent complications. Our campaign is set to emphasize the significance of understanding the risk factors for type 2 diabetes, which can help in delaying or preventing the disease. It also aims to shed light on the ramifications of diabetes-related complications and the necessity of timely access to accurate information and care. This ensures prompt treatment and effective management," declared Prof. Abdul-Badi Abou-Samra, Co-Chair of the National Diabetes Committee at MoPH and Director of the Qatar Metabolic Institute at HMC.

This collaboration between Doha Festival City, MoPH, HMC, and PHCC shines as a beacon of collective effort, championing public health and the relentless battle against diabetes. Attendees are implored to share their learnings, amplifying the campaign's reach and impact.

For those dealing with diabetes, it's important to know that a supportive network of healthcare professionals and organizations is available. These dedicated experts provide guidance, resources, and a sense of community, empowering individuals to manage their condition effectively and find the necessary support for their journey.

Doha Festival City cordially invites everyone to participate, ensuring that the lessons of this campaign resonate beyond the month of awareness from November 9 to November 18, daily from 3-10pm at Entertainment Node.

For further details on Doha Festival City, please contact 4035 4444 or visit https://www.dohafestivalcity.com/home/.

For media enquiries, please contact:
Beatrice Zemelyte, Assistant PR Manager, Muse: beatrice.zemelyte@the-muse.co  

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining, and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online quarterly lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall. The magazine is the ultimate showcase for top fashion, beauty trends & dining experiences.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com