RIYADH – Diriyah Company has signed an agreement with the Saudi Arabian Equestrian Federation (SAEF), establishing the company as the strategic sponsor. The agreement forms a key part of the federation's plans to achieve its strategy, enhancing the role of the various sectors in supporting the equestrian sports that it supervises.

Underlining the support that equestrianism, a major pillar of the Kingdom’s history and Arabian identity, receives from the Kingdom’s Leadership, HH Prince Abdullah bin Fahad stated that the partnership between the federation and Diriyah Company would play an instrumental role in uplifting the equestrian sector, strengthening interest in the sport on both the national and international levels.

“We are extremely excited to have Diriyah Company serve as both a strategic partner and supporter of tournaments supervised by SAEF,” said Jerry Inzerillo, Chief Executive Officer of Diriyah Company. “This partnership comes as an extension of Diriyah’s ongoing collaboration with the federation which will continue to set industry precedents by hosting national and international equestrian championships, developing equestrian training centers, jointly planning training programs for horseback riders, jockeys, coaches, judges and referees and creating measures to exchange expertise in the field.” Inzerillo stated.

Through this, SAEF seeks to promote the equestrian culture and its close association with Saudi history. The federation intends to establish an equestrian center, in cooperation with Diriyah Company, as one of the upcoming collaborative efforts between the equestrian federation and the Diriyah Company.

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About Diriyah

As part of Saudi Arabia’s Vision 2030, Diriyah will be transformed into the Kingdom’s foremost historical, cultural and lifestyle destination and one of the world’s foremost historic tourism destinations.

Diriyah is located within Riyadh province, just 15 minutes north-west of downtown Riyadh. It is recognized as a symbolic center of inspiration for the generations of leaders that have led the Kingdom since the foundation of the First Saudi State in 1727.  As the renewed cultural and historic capital of the nation, Diriyah is being designed and built with Saudi traditions and heritage in mind. The mixed-use traditional urban community will be created using the authentic Najdi architectural style, typical of Saudi villages of centuries past.

Sitting at the cultural heart of Diriyah lies the historic city of At-Turaif. Built in 1766, At-Turaif is recognized as one of the world’s foremost mud-brick cities. Designated as a UNESCO World Heritage Site in 2010, it is today set to become one of the nation’s must-see historic destinations.

With cultural and lifestyle experiences at its heart, Diriyah will be enriched by entertainment, learning, shopping, dining, hospitality, residential and workplace offerings. On completion, it will be home to a population of 100,000 residents, workers, students and visitors and will celebrate the rich cultural history of Saudi Arabia. 

The development will feature an array of world-class cultural, entertainment, retail, hospitality, educational, office and residential areas, including 38 hotels, a diverse collection of museums, a bustling retail heart and over 150 places to dine. Bujairi Terrace is home to Riyadh’s new premium dining hub, enjoying uninterrupted views of At-Turaif; and the 135-key Bab Samhan Hotel. Wadi Hanifah, a two square kilometer space accessible from the escarpment walk, will provide passive and active recreational spaces and boutique hospitality venues; places to unwind and spend the afternoon with family and friends in the beautiful wadi surroundings.

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