Abu Dhabi, UAE: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced a partnership with Hotelbeds, global leaders in the TravelTech space, to encourage travel agents to promote Abu Dhabi across key and emerging markets as a leading tourist destination.

The strategic partnership will drive further awareness of Abu Dhabi among Hotelbeds’ network of travel agents and partners. The partnership also opens up opportunities for the two entities to work together on roadshows and meetings with travel partners, as well as collaborate on initiatives to promote attractions and events in Abu Dhabi.

Additionally, the partnership will promote Abu Dhabi’s ESG initiatives through Hotelbeds’ existing projects such as the ‘Green Hotel Programme’. Designed to identify and promote officially certified properties as sustainable accommodation, Hotelbeds’ Green Hotel Programme is part of a pledge to offer solutions for destinations to participate in the travel industry’s path towards sustainability.

The 12-month partnership, which was announced at World Travel Market (WTM) 2022 in London, will help drive further awareness of Abu Dhabi as a destination that is unique in the diversity of thoughtful and enriching experiences it offers, among consumers and trade partners.

HE Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “We are delighted to announce the extended partnership with Hotelbeds, which will further boost Abu Dhabi’s attractive offering. Hotelbeds is a key global partner for DCT Abu Dhabi, and we look forward to working with them closely over the next year to showcase Abu Dhabi and welcome visitors to find their own pace and explore all that it has to offer.”

Joseph Sheller, Head of Global Destination Marketing at Hotelbeds, said: “Our partnership with Abu Dhabi opens a lot of doors for us in the UAE market and we are delighted to further our relationship with DCT Abu Dhabi on key initiatives to provide an attractive proposition to consumers and trade partners, along with joining forces to contribute to a more sustainable travel industry.”


About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about DCT Abu Dhabi and the destination, please visit tcaabudhabi.ae and visitabudhabi.ae

For Abu Dhabi Calendar, please visit inabudhabi.ae

About Hotelbeds:

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

For more information, please contact:
Mohammed Al Daqqaq, Asda’a BCW
Email: Mohammed.daqqaq@bcw-global.com

Afaf El Sharkawy, Asda’a BCW
Email: Afaf.elsharkawy@bcw-global.com