Dubai, United Arab Emirates: Cadillac Arabia and Al Ghandi Auto, its exclusive dealer partner in the UAE, have inaugurated the luxury brand’s first boutique showroom in the Middle East in the prime location of City Walk, Dubai.

The Cadillac Boutique by Al Ghandi Auto will display Cadillac’s special edition and vintage models as well as its most sought-after luxurious vehicles, including the Escalade-V - the industry’s most powerful full-size SUV; and the track-capable performance sedans, Cadillac CT4-V Blackwing and CT5-V Blackwing.

The showroom will also be home to Cadillac’s exquisite Electric Vehicles (EVs), demonstrating the brand’s move into an all-electric vehicle fleet, spearheaded by the LYRIQ already on display and stealing the spotlight. Setting new standards in the luxury EV space, LYRIQ’s stunning design and artfully integrated technology combined with GM’s Ultium Platform deliver a high-performance luxury experience unlike anything that has come before. The LYRIQ will be followed by the ultra-luxury and completely bespoke CELESTIQ, set to reach the region next year alongside four other electric vehicles confirmed to arrive in the Middle East by 2025.  

Mark Jenkins, CEO, Al Ghandi Auto Group said: “We’re proud to officially launch Cadillac’s most distinctive showroom in the Middle East, which will be the benchmark for a new and iconic era of Cadillac. This innovative luxury retail format, will bring our customers more exclusivity, limited-edition offerings, top-notch service, and unmissable events. With carefully curated lighting, music, and other sensory elements to enhance their experience, the space is designed to showcase Cadillac models like works of art in a gallery because they truly are. We promise that the world-class service our customers have become accustomed to will reach new heights.”

Seyar Shunnar, Head of Sales and Network Development, Cadillac Middle East said: “This is a true milestone for Cadillac, and we’re thrilled to be working with our valued dealer partner, Al Ghandi Auto, to bring to life Cadillac’s first boutique showroom in the Middle East – the first of many. As we transition into our all-electric future, this iconic showroom will give us a platform to reimagine our customer experience.”

Al Ghandi Auto hosted the exclusive ribbon-cutting ceremony with attendance from VIP customers and Cadillac Middle East representatives.

Strategically located in City Walk, a creatively designed neighborhood in the heart of Dubai, the Boutique is surrounded by hundreds of exclusive luxury and ultra-luxury stores, Fine Dining outlets, and curated leisure activities, with ample EV charging locations in the vicinity.

For additional information or to request test drives, please check the Cadillac Al Ghandi Auto website, or visit the new showroom on Happiness Street, in City Walk, Dubai, here.  

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About Al Ghandi Auto:

Al Ghandi Auto, part of the Al Ghandi Auto Group, one of the largest automotive retailer groups in the region is the leading General Motors Automotive Dealership in the UAE. Al Ghandi Auto aims to build on tradition, diligence and values, and is proud of its solid reputation for reliability and integrity. With 7 state of the art showrooms, the company offers a selected range of new and used automotive innovations, as well as comprehensive world-class after-sales and parts support providing a wealth of knowledge and expertise in sales, service and genuine parts for world-renowned brands Chevrolet and GMC in Dubai and the North Emirates and Cadillac in the whole of the UAE.

About Cadillac:

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillacarabia.com. Cadillac's media website with information, images and video can be found at media.cadillacarabia.com.

FOR MORE INFORMATION, please contact Fadi Tadros at fadi.tadros@gm.com