Dubai: As part of a four-day roadshow, BMW Group Junior Campus offered a series of interactive workshops to more than 1,500 children, focusing on the future of mobility, the fundamentals of sustainability and road safety. In partnership with the Roads and Transport Authority (RTA) and Ciel Events & Marketing, four- to nine-year-old students completed both practical and theoretical sessions.

At the outset, the participants were introduced to BMW’s sustainability principles of RE:THINK, RE:DUCE, RE:USE and RE:CYCLE in a playful way. Before ending the first classroom session, electromobility was broken down into digestible lessons. Impressed by their findings, students pledged to protect the environment.

As a highlight, road networks (including road signs, zebra crossings and traffic signals) were set up within the premises of participating schools, giving the children a feel for what to expect when driving a vehicle. Titled “My First License™ – I Know My Road Rules”, each child “took to the road”, following basic safety rules, which were explained by an instructor at the start of each session. 

Upon completion, children were presented with a license – and while it does not permit them to drive in the UAE – it will serve as a life-long collectible to encourage tomorrow’s drivers.

Dr. Hamid Haqparwar, Managing Director of BMW Group Middle East commented: “As an industry leader in the education of children on road safety, the addition of sustainability sessions further enhances the BMW Group Junior Campus, reflecting the UAE’s desire to tackle environmental issues across communities as early as possible.”

The following four schools took part in the roadshow: GEMS Nad Al Sheba, Dar Al Marefa, Dubai Schools, and Victoria International Schools.

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If you have any questions, please contact:
Osama El-Sherif
Head of Corporate Communications, BMW Group Middle East
Email: osama.el-sherif@bmwgroup.com

Nadia ElSamsam
PR Manager, Seven Media
Email: nadiaelsamsam@sevenmedia.ae

Andrew Young
PR Executive, Seven Media
Email: andrewyoung@sevenmedia.ae
Media website: www.press.bmwgroup.com 

About The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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