Taajeer Group, the exclusive dealer for Bestune cars in Saudi Arabia, celebrated the launch of the all-new model B70S, and the inauguration of the largest and the most modern integrated center for Bestune in the Middle East in a grand ceremony in the beating heart city of Riyadh. The new center is in the heart of the most strategic and financial business landmarks, King Abdullah Financial Center, and the elite class of pioneer institutions.

The new modern presence for Bestune is allocated by the vision of Taajeer Group for its establishments to provide distinguished services to Bestune customers. The new center incorporates a modern sales showroom, an advanced maintenance center equipped with the latest technologies, and a warehouse to secure spare parts to upgrade the comfort level and enhance Bestune customers’ experience.

In an exceptional presence that hosted Taajeer Group senior management, FAW Group Regional Director for Middle East and Africa, an elite of businessmen, prominent media representatives, and social media platforms, said: Eng. Hazm Jamjoom, CEO of the Automotive Sector at Taajeer Group, “The inauguration of the new Bestune center comes as a continuation of the series of expansions and development launched previously by Taajeer Group. The new center in Riyadh represents the investment in maintaining and strengthening the positioning of Bestune as a high-end passenger vehicle and to reflect the robust relationship with the FAW Group”.

He added, “The all-new Bestune B70S, which we are pleased to launch today in the Saudi market, represents Taajeer Group’s vision of presenting modern models that combine the ultimate performance, technology, and safety”.

The All New B70S, the first Coupe-SUV by the giant Chinese manufacturer is available in a 4-cylinder turbocharged 2.0 liters engine exerting 224hp and a 1.5 liters engine producing 168 hp. The new upgraded aluminum suspension system delivers strong stability and smoothness at any speed, connected to a six-speed automatic gearbox. The All New B70S includes advanced intelligent safety and driving systems, including automatic parking, adaptive cruise control, and lane keeping.

The entertainment system consists of a dual 12.3-inch Full HD infotainment screen, smartphone connectivity, and a groundbreaking sound system by Bestune. The design of the B70S was inspired by ancient Chinese culture, following the concept of Light and Shadow, symbolized in sharp lines and rounded edges surrounding the new model design.