Muscat: Audi Oman, represented by Premium Motors, has recently organized a special tour to Munich, Germany, for its top VIP customers, providing them with a unique opportunity to experience the Audi brand in a different way. The tour took place over two days, during which the guests visited the Audi Forum Ingolstadt - factory and museum, as well as some of the historical sites in Munich.

As part of the factory visit, the Audi guests had the opportunity to see the production line department and the body and paint department, where they witnessed the process of building an Audi vehicle from steel to its finished form. The Audi Museum was also a part of the tour, where the guests got to see some of the most iconic Audi cars throughout the years.

The tour also included recreational activities such as a visit to historical places near Munich, including the famous Neuschwanstein Castle. The guests were able to experience the rich culture and history of Munich while enjoying the breathtaking scenery of the city.

Commenting on the tour, Christian Nehme, General Manager of Premium Motors, said: “At Audi Oman, we are committed to providing our customers with the best possible experience when it comes to our brand. This tour was a unique opportunity for our top VIP customers to see the process of building an Audi vehicle and explore the beautiful city of Munich. We plan to make this a regular activity so that more of our customers can experience the Audi brand in a different way.”

The tour received positive feedback from the guests, who expressed their appreciation for the opportunity to see firsthand the quality and attention to detail that goes into building an Audi vehicle. They also enjoyed the cultural and recreational activities, making the tour a truly unforgettable experience.

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About Audi:

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. The brands Audi, Ducati, Lamborghini and Bentley produce at 21 locations in 13 countries. Audi and its partners are present in more than 100 markets worldwide. In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand, 8,405 sports cars from the Lamborghini brand and 59,447 motorcycles from the Ducati brand to customers. In the 2021 fiscal year, AUDI AG achieved a total revenue of €53.1 billion and an operating profit before special items of €5.5 billion. More than 89,000 people all over the world work for the Audi Group, around 58,000 of them in Germany. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

About Premium Motors:

Premium Motors is the official importer of Audi and Volkswagen in Oman.  The leading automobile agency is a subsidiary of the Alfardan Group, which is renowned for delivering luxury brands and superior customer experience across a wide range of industries. Alfardan Group has achieved remarkable success and set high benchmarks in the automotive sector in the region as they are founded around traditional family values and categorical pledge to integrity, premium service, and social responsibility.

Alfardan Group has established itself as one of the leading family-owned conglomerates in the region for the past 60 years. It has created new standards of excellence within its diverse portfolio which has grown to include ventures in jewellery, exchange, property development, automotive, hospitality, marine and investment. 

Spread across three floors in Alfardan Heights, Premium Motors’ state-of-the-art showroom stands on a 10,000 square-meter area. Its aftersales facility is backed by a full complement of trained staff and diagnostic technologies. The focus and vision of the dealer is to provide the finest service to Audi and Volkswagen customers in Oman.