• Audi to take up residence at Dubai Autodrome from 9th-15th January with coverage of the Dakar Rally, culminating in the 24H Hankook Dubai race

Dubai – A week of sporting excellence will commence at popular cars and coffee stop, CARS Cafe, on Monday 9th January. Making a guest appearance at the café will be the iconic 1985 Audi Sport Quattro, alongside the RS Q e-tron E2. Meanwhile, Audi’s RSQ e-tron E2 is competing in the 2023 Dakar Rally taking place in neighbouring Saudi Arabia.

In terms of technology, the Audi RS Q e-tron is the most sophisticated vehicle that Audi Sport has ever deployed in racing to date – making history in 2022 as the first electrically powered entry to win a stage of the race; in fact winning four full stages by the end of the rally. The new RS Q e-tron E2 is touted to achieve even more this year.

There will be regular updates and live viewings of the Rally throughout the week and then, the 24H Hankook Dubai race takes over the track next door over the weekend. Fans and enthusiasts alike are to be treated to an eventful Audi Sports week until the 16th of January, 2023, with a special surprise for existing Audi customers. Audi’s CARS Café take-over is accessible to those with 24H Hankook race tickets.

Carsten Bender, Managing Director of Audi Middle East, expressed his enthusiasm “We are thrilled to be back here again with another Audi Sport week. Audi Sports had a fantastic start in 2022 with three stage wins at the Dakar Rally and a championship at the Hankook 24H Dubai race and we are hoping for even more outstanding results this year. We are looking forward to sharing this experience with the fans of the brand with the four rings at the Dubai Autodrome, where we will get the chance to live the action together.”

Please visit CARS Café at the Dubai Autodrome from the 9th to the 15th of January, 2023, to share a week of excitement with Audi Sport and Audi Al Nabooda.  

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About Audi Group

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. The brands Audi, Ducati, Lamborghini and Bentley produce at 21 locations in 13 countries. Audi and its partners are present in more than 100 markets worldwide. From Q1-Q3 2022, the Audi Group delivered around 1.212 million cars from the Audi brand (including 76,559 BEVS), 7,430 sports cars from the Lamborghini brand and 49,873 motorcycles from the Ducati brand to customers. During this period, AUDI AG achieved a total revenue of €44.6 billion and an operating profit before special items of €6.2 billion. Nearly 88,000 people all over the world work for the Audi Group, around 55,600 of them in Germany. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.