03 January 2007
As cold and wet weather hits the UAE, Bata presents some lofty ideas to keep high and dry - Touch the high points of fashion with these beautiful boots

Dubai-Try as we might to follow the fashion ins and outs of the current season, the weather in the UAE keeps us confined to the demands of warm weather - no faux fur trimmed jackets or Russian caps for us sun and sand loving people. Well not anymore, since we too can now boast of breezy chills of our climes, thanks to a few days of overcast skies and gusty winds. So out come the woolies on the streets, a la leather jackets, stocking pants and - of course - the boots.

Bata, the international fashion footwear brand, has a few aces up its sleeves for those who want to put their best high-fashion foot forward this winter. In a collection straight from Italy that spans both Women's and Men's styles - from casual, chic to formal - Bata has a boot for every occasion this season.

Women, live the high life

Knee high boots give you several advantages over regular shoes - they can make chunky calves appear slimmer and cover lower leg flaws; keep your legs warm; and look utterly chic. In short, they're extremely flattering, very practical, and incredibly stylish. When worn with longer skirt, knee high boots have a romantic and feminine effect, and when paired with knee-length or shorter skirts, they're decidedly sexy and sophisticated. The only real problem with knee high boots is finding the right pair for your particular legs - but there are options galore in the Bata collection.

The equestrian influence is very strong this season with full-length calf and side laces, zippers, buckles and shiny leather giving these boots a very European, very country feel - plus, you can turn more than a few heads if you walk into your office dressed in one of these. If casual is your thing, the selection offers several choices - in suede and textured leather with lots of embellishments, studs and metallic motifs. Also included is a stunning slouch boot that adds pure chic to any outfit - with soft suede upper, buckle detail and a sleek, pull-on design, this one is available in 2 shades of brown.

For those with more formal tastes, there is quite a collection of party boots, with crystals and chains. Choose one of the really classy prim-n-proper leathers and you could pair it with a skirt or pant suit without a murmur - but quite a few catcalls - from the boardroom.

Men, rise to the occasion

Not to leave the men out in the cold, Bata has put together perhaps the most versatile collection of male boots this season in any store. Ankle boots are a great variation on the standard dress shoes you're probably used to wearing, and there are quite a few to choose from in this collection. The formal design keeps them professional and dressy, while the unique toe box style makes them the height of fashion - No one will guess that's a boot you're wearing!

Adding a pair of stylish casual boots is a great investment in your wardrobe, especially when they can do double-duty as a dress boot. The semi-formals are a bit dressier but still work great for weekends. Opt for the hand-worked version when you want a more casual look, or let a shiny leather one dress up slacks or trousers. If you love western boots, but don't want full-fledged cowboys, check out the styles of these sleek and unique stunners.

As if this were not enough, there are a couple of motorcycle designs here as well - whether you actually ride, or just like a tough looking boot, these babies look great and mean business.

-Ends-

About Bata
The Bata Group is world leader in the production and sales of footwear. The company is spread throughout the world with a network of 4,600 direct sales outlets and more than 50,000 independent retailers in more than 50 countries. To this we must add the footwear factories, tanneries, industrial machinery departments, quality control laboratories, research and development centres. Bata Group now serves one million customers every day.

About Shoe Mart:
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof.  Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in Dubai, UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.

Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoes to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Puma, Red Tape, Reebok and Skechers. One can also find accessories such as belts, jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.  

For more details, contact:
Rohini D'Costa / Yona Al Atassi,
Partnership Public Relations
Tel: +9714 2833930
Email: pr@partnershipme.com
www.partnershipme.com

© Press Release 2007