- Egypt Clothing Bank was available on-ground to provide visitors with the chance to donate
Cairo, Egypt: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, hosted The Outlet Avenue from March 31 to April 3, 2021 – an event focused on making top brands in Egypt accessible to the public by providing a discount of up to 75% on off-season collections. The outdoor exhibition was held at City Centre Maadi, Majid Al Futtaim's first opened property in Egypt, and was in partnership with DHL, Egypt Clothing Bank, Virgin, Glo, Agan and ValU.
The exhibition's opening was attended exclusively by select influencers, before opening its doors to the public, experiencing over 10,000 visitors and over 50,000 transactions during the four days. Participating shops included a variety of stores, from designer accessories and popular fashion brands to evening dresses, sportswear and kids entertainment. In further efforts to support the surrounding community, and in the spirit of the month of Ramadan, The Outlet Avenue hosted on-ground CSR initiatives, including a booth for the Egypt Clothing Bank, providing visitors with the chance to donate clothes to those in need.
Rasha Azab, Acting Managing Director of West Region Shopping Malls at Majid Al Futtaim — Properties, commented on the event: “At Majid Al Futtaim, both our customers and our tenants are our priorities, which is why we are committed to finding new ways to support both to provide an unmatched shopping experience at our properties. By hosting this year's edition of The Outlet Avenue, we were able to bring the public's most loved brands all under one roof – and all at discounted prices – while driving additional sales to help stores meet their targets during this challenging year."
Omar Madkour, CEO of CFF Agency, added: "The exhibition's main aim is to make fashion accessible by showcasing top brands at reasonable prices. Our partnership with Majid Al Futtaim enabled us to do so, hosting the event at one of Egypt's earliest shopping destinations. In addition to this, we were pleased with the availability of CSR initiatives on-ground, allowing us to further support the community by driving traffic and awareness to these local organizations."
For more information on City Centre Maadi's available offerings, please visit www.citycentremaadi.com
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Media Contact:
Menna Anis
E: menna.anis@ogilvy.com
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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