New Networked Cloud Video Technology Helps Service Providers Accelerate Services to Any Screen

Amman, Jordan - January 18, 2012 - Cisco announced at the CES that Videoscape®,  the company's comprehensive TV platform for service providers that brings together digital TV and online video content with social media and communications applications, will now help enable new "video in the cloud" services that will drive new revenue streams for service providers ─ and exciting new video entertainment experiences for consumers.

Highlights:
At CES 2012 this week, Cisco is unveiling several new Videoscape products that will power 'video in the cloud' experiences for consumers, offering a consistent look-and-feel across devices, no matter where they are. With this new technology, service providers can offer complete 'Any Screen TV' capabilities that deliver live video and on-demand video experiences not only to PCs and Macs, but also across iPads, iPhones, and Android devices.

As more content is being stored in the cloud vs. on home devices, service providers are evaluating ways to send live linear (traditional), recorded and on-demand programming channels to a range of managed and unmanaged IP devices in and out of the home, including IP set-top boxes, personal computers (PCs), laptops, tablets, gaming consoles, smartphones and Internet-connected TVs. Videoscape is uniquely designed as an open, software-based platform that provides a migration path to an all IP-based video infrastructure, with cloud, network and client components that intertwine to deliver social TV experiences to all of these screens.

The Cisco Cloud Index, issued last month, predicts that global cloud traffic will grow over 12 times by 2015, to 1.6 zettabytes per year. Within the cloud data center traffic forecast, consumer traffic leads with a compound annual growth rate (CAGR) of 39 percent. At 14 percent of total consumer datacenter traffic in 2010, consumer cloud traffic is forecast to become more than one-third of all consumer datacenter traffic in 2015.

New Client Technologies:

  • Videoscape Multiscreen Gateway family, featuring the Cisco 9800 Series as the premiering product, has six tuners that allow consumers to watch and record six video streams at once. It delivers live, recorded and on-demand content - including standard, high-definition and 3DTV - to multiple screens within the home via traditional QAM-based set-tops and pure IP set-tops. It is also a flexible platform that can support cable, wireless and satellite service provider needs.  

  • Videoscape Voyager Vantage is a software platform, connecting set-tops to the cloud, which gives service providers what they need to deploy rich user interfaces (UIs) and EPGs, extensive video on demand catalogs, and integrate new applications for social media, Internet video, content sharing and more.  


New Videoscape Cloud components (built on the Cisco Unified Cloud Services platform) include:

  • Videoscape Voyager Virtual - A new cloud-rendered user interface that delivers IP video to legacy MPEG-2 set-top boxes and helps to enable new social media applications, e-commerce, gaming, cloud-driven electronic programming guides (EPGs), video place shifting and remote user interfaces.

  • Cisco Conductor back office technology (for QAM Video) allows service providers to roll out differentiated video services faster and more efficiently through  comprehensive video control plane and service management capabilities across  networks and devices.

  • The Cisco Media Processor and Transcode Manager advance service providers' capabilities to deliver video content to 2nd and 3rd screens through expanded video format support such as Adaptive Bit Rate (ABR) technologies (that optimize delivery of services to each screen for the best possible quality of experience.)

  • Videoscape Content Delivery Network (CDN) Analytics deliver advanced reporting so that service providers can gather and view more in-depth information from their Cisco Content Delivery System (CDS) or third-party CDN deployment, and analyze network performance in real-time.


Supporting Quote:
Jesper Andersen, SVP and GM, Service Provider Video Technology Group. Cisco

"Cisco offers the most comprehensive networked video solutions available to service providers who want to deliver 'better than being there experiences' - everywhere. We have spent the last year refining and advancing our Videoscape platform with new capabilities that will support our customers' biggest challenges. Only Videoscape offers the combined power of the network, cloud and client to help service providers accelerate time to market with new multi-screen video services. With our new cloud components in play, we are confident we can help our customers open new programming distribution channels and advertising possibilities to drive new revenue."

Supporting Resources:


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