• Launches Intelligent Wi-Fi Room AC and showcases entire range of world-recognized commercial air conditioners during the Big 5 Tradeshow

  • Over 50% Year-on-Year Growth in the Middle East

  • Group Achieved US$ 11.43 billion in Sales and US$ 820 million in Profit

Dubai, 21 November 2016 

Hisense, global electronics giant, further highlighted its successful expansion into the B2B sector focusing on commercial ACs during the company’s participation at the Big 5 Tradeshow and Exhibition in Dubai. Hisense showcased its entire range of world-recognized commercial air conditioners during the show where it also announced its Intelligent Wi-Fi Room AC, which continently controls the AC unit anywhere in the house through smart phones with Wi-Fi capability.

Mr. Moan Abraham, VP and GM for Air Conditioning at Hisense Middle East commented: “In the Middle East region Hisense has already embarked major success with year-on-year growth of over 50% with ambitious plans to achieve double digit growth in the region.”

“We are confident that our next generation products will not only bring much desired convenience to consumers but will revolutionize the ACs industry in the Middle East. The company’s continuous success is attributed to the core technologies that are designed to suit the global and regional commercial air-conditioner industry,” he also added.

Globally, Hisense B2B companies' has achieved a record sales revenue of 27% of Hisense Group's total with profit share being 38%. The company is currently enjoying a more balanced industrial structure between its traditional B2C and new B2B business. As a result, Hisense Group achieved US$ 11.43 billion in sales income as of the end of September 2016, an increase of 6.53% compared to last year, and profit increasing by 53.31% to reach US$ 820 million.

After 14 years of development, Hisense's market share in the commercial air conditioner space is already No.2 in China, with the help of its world leading VRF technology. Going forward, Hisense aims to use its technology to link all communities through communication and smart home products and eventually provide services to entire cities. Hisense's B2B business will also seek to develop overseas markets together with Hisense's existing global TV, fridge and air conditioner businesses.

-Ends-

About Hisense
Hisense is a one of the world’s largest electronic information industry corporations in China founded in 1969. The company owns Hisense Appliance and Hisense Kelon Appliance and is the only enterprise group in China which has three well-known trademarks as Hisense, Kelon and Ronshen at the same time. Hisense adheres to the development strategy as “Technology Support, Steady Operation” and sustains healthy development by taking optimized industrial structure as the base, technological innovation as the drive force, and capital operation as a leverage. In the 21st century, with powerful R&D strength and excellent internationalized management team, Hisense has speeded up the pace of industrial expansion and formed an industrial structure including digital multimedia, home appliances, communications, intelligent information systems, modern real estate and service.

Hisense's optical communication business is already No.1 in China and its optical receiver module has been holding the top position in the world for 5 consecutive years. Hisense's intelligent transportation system also has been China's No.1 in terms of market share for 7 consecutive years. From 2012 to 2015, Hisense won 42% of the domestic intelligent transportation projects that were worth over US$ 14.5 million each. While developing its own computerized surgery assistance system and smart operation display system, Hisense's technology in surgery guiding systems has reached a globally-advanced in just 3 years' time.

An official partner of UEFA EURO 2016, Hisense is UEFA's first Chinese sponsor in 56 years, and through this sponsorship the world has been introduced to Hisense as China's No.1 TV brand. Hisense TV's market share has been No.1 in China for 13 years in a row. What's more, Hisense TV was tops in unit share both in South Africa and Australia this year. The B2C business of Hisense covers TV, refrigerator and air conditioner, and more.

For more information, please contact:
Mohammed El Batta
Fekra Communications
M: +971.55.5542678 
E: mohammed.elbatta@fekracomms.com
www.fekracomms.com

© Press Release 2016