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CEMEX, the owner of the Assiut Cement brand, launched Vertua a range of low-carbon and sustainable products at a ceremony held at the Kempinski Royal Maxim Palace Hotel in Cairo. The ceremony was honored with the presence of H.E. Octavio Tripp, Ambassador of Mexico to Egypt and Dr. Khaled Yousry, Vice Chairman of the Board of The National Housing and Building Research Center for Research and Studies Affairs, Dr. Maha Ghanem, Vice President of Assiut Assiut University for Sustainability & Community Development, Prof. Dr. Nouby Mohamed Hassan, Dean of Engineering, Assiut University, Prof. Dr. Gamal Abo El Magd, Dean of Higher Institute of Engineering in Menya and Former President of Menya University, Mrs. Maha Guindi, Associate Vice President for Advancement in The American University in Cairo, Prof. Dr. Omayma Salah El Din, Prof. of Materials Engineering and Quality and former Chairwomen of Housing and Building Research Center, and a number of businessmen, businesswomen, heads of companies and clients. CEMEX launched the global range of sustainable Vertua products - which was developed by CEMEX Research Centers in Switzerland - in October 2020, and today it offers it to its customers in Egypt. Vertua Classic, Vertua Plus and Vertua Ultra are designed to be low-carbon products with a better environmental footprint, in line with CEMEX's environmental commitment and environmental leadership in the building materials industry, and to support CEMEX's 2030 carbon neutrality plan.
Egypt today is witnessing a renaissance in the fields of construction for both infrastructure and real estate wealth. CEMEX is proud to have been a partner of Egypt with its public and private sectors for two decades, since it started its operations in Egypt in 1999. CEMEX also looks forward to a new era in which this strategic and economic partnership will be maximized by contributing to Egypt's 2030 vision towards a strong and sustainable country.
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