Castrol EDGE brings the drifting thrill closer to its Mideast customers

Dubai, March 29th, 2008 - In celebration of Castrol Edge fourth partnership with the upcoming high-octane movie the Fast and Furious 4, Castrol, the global motor lubes maker, kicked off a consumer campaign, bringing the drifting excitement closer to its Mideast customers.

Castrol EDGE is a custom designed range of best of breed car engine oils, the product of more than US$25 million in research and development over five years.

For a chance to win exciting prizes, and be part of the Fast and Furious Fiesta, visit www.castroledge.ae between 16th March to 4th April 2009, answer 3 questions to enter a draw to win tickets to the Fast and Furious 4 movie premiere and various other gift items, or go to Castrol's authorized distributors, buy 2 packs of Castrol EDGE or Castrol EDGE Sport and immediately collect your Castrol gift.

"The Castrol EDGE range was engineered to meet the toughest industry performance standards and specifications across all critical engine factors, and that is why it has been the preferred oil partner for The Fast and The Furious movie. Castrol's passion for excitement and performance certainly meet with the exceptional drifters skills"; commented Mohammed Samir, Castrol Middle East Marketing Controller.

Castrol's unmatched prowess in lubrication, crafted over a hundred years, its ability to take inert oil, and imbue it with characteristics that do amazing things for the people who use it, has a new term; Liquid Engineering.

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About Castrol EDGE:
Castrol in the Middle East: The business has over 60 years experience in the region and additionally manages Iran, Levant & Southern of Africa (markets. The business services more than a twenty countries from the Dubai headquarters.  Castrol EDGE was developed inside five years in close co-operation with leading manufacturers and with a research investment of more than US $25 million.  The results of this research - the motor oils of the Castrol EDGE product range - have recently reached shelves in Middle East outlets, delivering performance and expertise of high performance motor sport. Please visit www.castrolarabia.ae

For further information please contact:
Cynthia Darwish,
Associate Account Manager,
GolinHarris,
Dubai,
cdarwish@golinharris.com   
+971 50 216 3352

Aya Yassein,
Senior Account Executive,
GolinHarris,
Dubai,
ayassein@golinharris.com 
+971 50 5440997

© Press Release 2009