High temperature performance engine oil gives away exciting prizes
Dubai, 22nd November 2007 - Castrol, the global motor lubes maker, announced the lucky winners of its Castrol Heat Demo contest yesterday during a prize giving gala event, held at Shangri-La Hotel, Dubai. Winners received one year voucher of Castrol Oil Change, while the top two were awarded an X-Box game console.
The contest marked the first anniversary of the Middle East launch of Castrol's synthetic engine oil range, Castrol EDGE, and the prize giving ceremony was attended by Mohammed Samir, Castrol Middle East Marketing Controller, members of the Middle East Castrol team, Castrol brand ambassadors, car enthusiasts and the competition winners.
The online contest was run between 8th July and 15th August 2007 during when the Castrol website received 64,623 visits, 9,507 of which were specifically directed at the contest. People across the Middle East participated in the contest with the highest number of participants from the UAE & KSA.
-Ends-
About Castrol EDGE:
Castrol in the Middle East: The business has over 60 years experience in the region and additionally manages Iran, Levant & Southern of Africa (markets. The business services more than a twenty countries from the Dubai headquarters. Castrol EDGE was developed inside five years in close co-operation with leading manufacturers and with a research investment of more than US $25 million. The results of this research - the motor oils of the Castrol EDGE product range - have recently reached shelves in Middle East outlets, delivering performance and expertise of high performance motor sport.
For further information please contact:
Vicki Morley,
Account Director,
GolinHarris,
Dubai: +971 50 455 7149
Cynthia Darwish,
Senior Account Executive,
GolinHarris,
Dubai: +971 50 216 3352
© Press Release 2007
