Latest model is result of collaboration with award-winning DJ

Casio G-SHOCK launched its latest limited-edition timepiece, the GA110DB-7A, across all Virgin Megastores in the UAE, in close collaboration with MidAsia Trading L.L.C, the authorized Distributor for Casio Watches in the UAE. The newest model is the result of the company's successful collaboration with internationally recognized electronic dance music DJ, Dash Berlin. The GA110 model features the official Dash Berlin logo on the band and band loop, case back engraving and limited-edition packaging. It also comes with a white case and band, which mirrors the blank canvas of life waiting to be written upon, along with accents of rose gold on the face and band to represent luxury and quality.

The exclusive GA110DB-7A model sports a large face design and standard G-SHOCK technology of shock resistance and 200M water resistance. The timepiece also comes equipped with magnetic resistance, an auto LED light, world time (29 timezones, 48 cities + UTC), five daily alarms and one snooze alarm, 1/1000th second stopwatch, a speed indicator, countdown timer and mute function – all in a 51.2mm case.

A natural partner for G-SHOCK, Dash Berlin is internationally recognized as one of the world's most influential DJs in the global dance music scene and is a multiple award-winning artist known for his charismatic stage presence and high-energy performances. With an active lifestyle and background in professional soccer, he demonstrates the brand's core value of absolute toughness. He is also an avid watch collector and long-time fan of G-SHOCK, having worn various models in music videos and at performances throughout his career. He sported the new watch during his recent performance at the Ultra Music Festival in Miami while supporting his new album, 'We Are (Part 2).'

As a lifelong G-SHOCK fan, Dash was actively involved in the design process, "Teaming up with Casio to design my very own G-SHOCK watch was a dream come true. The collaboration watch is simply the best of both worlds - vision and technology. It's a future classic," said Dash Berlin.

The GA110DB-7A is currently priced at AED 649 and is available at all Virgin Megastore outlets in the UAE.

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About CASIO Middle East FZE
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.

© Press Release 2017