Dubai, UAE: Capillary Technologies, a leading SaaS company which helps brands stay ahead of the digital evolution, has appointed Vikram Bhat as Chief Product Officer. Bhat will be at the helm of affairs for an ever-increasing product portfolio of AI powered consumer engagement, eCommerce and consumer data platform.

In his role as CPO, Bhat will work closely with global customers and the product ream to deepen the focus on consumer engagement and eCommerce products, scale up the AI powered InStore solution and launch a number of new products in the consumer data space. His efforts will translate to scale the growth for Capillary Technologies and achieve the set revenue benchmarks for the years to come.

“Our mission is to be the leading product enabler for enabling more than 400 brands with visible ROI and tangible growth. Bhat joins our team at the right time as we gear up to expand our product and technology portfolio. AI and Consumer Data Platforms are some of the big focus areas for us and I am confident that Vikram can deliver products, which can unlock tremendous growth for retail and consumer product companies,” said Aneesh Reddy Co-Founder and CEO, Capillary Technologies. “We expect Bhat to have a substantial impact in Capillary as he brings with him a stellar record of launching successful technology products and driving growth in organizations to an appreciable scale. He will play a key role in Capillary as we accelerate our internal growth and continue to offer superior products for retailers to be customer ready.”

Bhat comes with close to two decades of experience in product strategy, management and business consulting encompassing domains such as retail, financial services, hi-tech and education.

“I’m thrilled to be a part of such a dynamic organization like Capillary at a time when the region is experiencing a retail digital transformation,” said Bhat. “Over the years, the company has scaled at a phenomenal level and I see great resonance and value in building consumer-centric solutions, which is where all the focus is going to be. The industry is already witnessing the impact of AI and ML throughout the customers journey - ranging from generating real time insights or realising the true 1:1 personalisation at scale. I look forward to building products that leverage deep insights derived from a unified view of consumers to drive conversion, engagement and loyalty metrics for our enterprise customers.”

Prior to joining Capillary Technologies, he was the Chief Product Officer at Lendingkart. With a strong understanding of the online commerce industry, Vikram has also stewarded product development teams as the Chief Product Officer at Myntra, ABOF and Lendingkart. In his previous organisations, he has been instrumental in launching innovative ideas such as shoppable fashion stories, virtual trial rooms, AI assistant-led shopping, and instant return-refund flows.

Vikram holds a B.Tech in Computer Engineering from the National Institute of Technology, Karnataka and an MBA in Operations and Finance from Indian Institute of Management, Ahmedabad.

About Capillary Technologies:

Capillary Technologies help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Over 400 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Madura Garments, Valiram, KFC, Starbucks and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 30,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable

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