New products unveiled in printer and copier categories

Targeted event on corporate sector, key to success in Sultanate

Muscat, Oman, 7 February 2011: Canon Middle East gathered its top dealers in Oman to preview the latest models of printers and copiers it recently launched in the market. Over 100 attendees witnessed Canon's preview of its laser printers and copiers, featuring more advanced functionalities and features, including enhanced colour quality and speeds.

"Canon has always offered state of the art products that combine cutting technology and value for money along with meeting the expectations of the diverse consumers of the region. The seminar provided an ideal platform for Canon to understand the needs of the corporate segment and further consolidate our presence in this market. The event also helped the end users who got an opportunity to gain a greater understanding of the latest innovations within the Canon laser printer range," says Bittu Mattam, Product Manager, Canon Middle East.

Mattam added that the strategy also helps strengthen Canon's relationship with their dealers. He says, "We want to show them that we are their partners in every genuine sense of the word, and will support them with activities like interactive product demonstrations and seminars to show how committed we are to their success."

"The compact printer category is a fiercely competitive segment and one which we are confident that has the potential for significant growth in Oman. Our new compact range will certainly further strengthen Canon's position in this segment," said Biju Pillai, Product Manager, Canon Middle East

Genetco, Canon Middle East's authorized distributor in Oman, was responsible for hosting the seminar for corporate clients of Atlas and Desert Computers, Canon's top performing IT dealers in Oman. "Canon has been very supportive of our marketing initiatives, and that reflects in our exceptional performance last year. This series of seminars that Canon will be doing is a great way of not only introducing the products, but also engaging our customers on the most appropriate and effective solutions that will help them boost their businesses," says Ambuj Khare, Senior General Manager, Genetco.

Corporate end-users who attended the seminar got a preview of Canon's latest range of laser printers. The new printers that were showcased are capable of producing outstanding quality pages, in colour and black & white, of up to 40 pages per minute. Attendees also experienced the quality of Canon's unrivalled colour imaging technologies which give corporate end-users the competitive edge when producing quality presentations, brochures and other important corporate communications materials.

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About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - 'To live and work together for the common good'.

Further information about Canon Middle East is available at: www.canon-me.com

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© Press Release 2011