Dubai, UAE, 11 May 2009: Canon Middle East announces the new 15.1MP EOS 500D which offers photographers an outstanding combination of features. Following the launch of the first Canon EOS camera to shoot movies - the EOS 5D Mark II in September 2008 - Canon now brings Full High Definition (HD) video capability to consumers in a compact and lightweight DSLR.

The new EOS 500D features a 15.1 Megapixel APS-C CMOS sensor - ideal for large detailed prints or enormous cropping possibilities. For shooting in near-dark conditions, the EOS 500D offers a high ISO sensitivity up to 3200 which is expandable to 12800, giving photographers the power to shoot in the dimmest light conditions. Outstanding noise reduction is made possible by Canon's DIGIC 4 processor.

The EOS 500D heralds a new way for photography enthusiasts to capture their world. It pairs outstanding still image capture with Full HD 1080P video recording. For longer video shoots, users can also choose lower shooting resolutions of 720P or VGA. A built-in HDMI connection allows easy and instant review of images and movie clips on any compatible HDTV.

Every detail revealed
Exacting image preview and review is provided by a 3.0" Clear View LCD screen.The same screen as used on the acclaimed 5D Mark II, it features a 920,000 dot count - for ultra-detailed image review, accurate focus checks, and clear access to the EOS menu system. As well as aiding shooting from awkward angles, Live View mode includes contrast based and Face Detection AF options. Ideal for newcomers to digital SLR photography, these allow compact-camera style auto focus, with a real-time image displayed on the LCD.

Features at a glance:

  • 15.1 Megapixel APS-C CMOS sensor

  • Full HD movie recording with HDMI connection for viewing and playback on an HDTV 

  • ISO 100-3200 (expandable to 12800)

  • 3.4 frames per second continuous shooting

  • Max. 170 large JPEG images in a single burst

  • 3.0" ClearView LCD with Live View mode

  • 9-point wide area AF with cross type centre point

  • High speed DIGIC 4 performance and superb image quality

  • EOS Integrated Cleaning System

  • Full compatibility with Canon EF and EF-S lenses and EX-series Speedlites, including the new Speedlite 270EX and two new tilt and shift lenses TS-E 17mm f/4L and TS-E 24mm f/3.5L II

-Ends-

About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers).  Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE. Further information about Canon Middle East is available at: www.canon-me.com

Canon Contact:
Ruta Bublyte
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915079
Fax: + 971 4 3916715
e-mail: bublyter@canon-me.com

Agency Contact:
Linsey Worgan
d'pr
Tel: +971 4 323 3668
email: linsey@d-pr.ae

© Press Release 2009