New models, solutions and services showcased to Channel partners and end-users to further support growth aspirations in the Kingdom

Riyadh, KSA, 14 May 2012: Canon Middle East has geared up for vertical growth in the Kingdom's large format printing (LFP) market with two dedicated events catered to end-users as well as channel partners. The recent events witnessed the launch of new models and solutions to suit the CAD, Corporate, Photographic and Production markets in the Kingdom. 

The event for resellers, gave over 50 new channel partners the unique opportunity to experience interactive presentations of the new models and also gain insight into new channel strategies for Canon's LFP segment in the country. The event also showcased the value-added services which come with Canon's imagePROGRAF large format printers including solutions offered by third party partners: DevStudio and FastBind.

"Building on a heritage and expertise in digital color, Canon is committed to the LFP market. There is a huge opportunity in the Kingdom's LFP market, especially in still untapped industries such as education, design and production where large format printing has become an essential tool in doing business. Through the reseller event, we were able to leverage our expertise and acknowledged leadership in imaging and business solutions to take advantage of this growth opportunity and create a viable business proposition for our strong network of channel partners," said Naoshi Yamada, Deputy Managing Director, Canon Middle East.

The reseller event was organised in partnership with El Ajou, one of Canon's main distributors for B2B print solutions in the Kingdom. "Canon Middle East is an expert and trusted partner to its customers, helping them drive business performance and remain on the Path to Profit. The recent reseller event allowed Canon to present their products and solutions in great detail and in a way that our channel partners experience the tangible benefits and features of the product offerings," said Daoud Al-Dissi, General Manager, El Ajou.

About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - 'To live and work together for the common good'.

Further information about Canon Middle East is available at: www.canon-me.com

For media enquiries, please contact:
Alaa Hamadeh   
DABO & CO
t: +971 50 8707311
e: alaa.h@daboandco.com

© Press Release 2012