Call Toll-Free 800-VLCC for a Fat-Free future

New Call Centre is major step forward in VLCC customer care

Dubai, June 05 2007: VLCC - one of the region's leading health, beauty and fitness brands - has announced the launch of its Call Centre operations to serve its customers more effectively in the UAE.

The Call Centre, accessible on toll-free 800-VLCC (800-8522) between 9am to 6pm Sunday to Thursday, will be manned by two customer service representatives who are fluent in both English and Arabic.

The new facility, a major step forward in the VLCC customer service, will cater to all new enquiries pertaining to VLCC and the services it offers. Existing customers would need to call the respective VLCC Centres in Dubai, Sharjah or Abu Dhabi.

In his comments on the launch, Mr Prafull Dwivedi, Business Head, VLCC International LLC, said: "We are proud to unveil our Call Centre, which will ease the communication between VLCC and its prospective customers. The Call Centre will play a pivotal role in VLCC expansion strategy in line with our plans to open four more centres in the UAE by the end of 2007 taking the total no. of VLCC centres in the UAE from current four to eight. The core purpose was aimed at boosting our customer convenience through a single-point contact."

He added: "The VLCC contact centre representatives are well equipped to handle our customers' questions efficiently and effectively. We have set a very high benchmark and we are fully aware that we have to fulfill huge customer expectations, in line with the VLCC tradition of excellence in customer service."

Mr Dwivedi also said that the call centre will go on a 24-hour hotline mode at a later stage. As for now, calls coming into the toll-free number beyond operational hours will be diverted via an interactive transfer option to the respective centres. An interactive voicemail system records the telephone number for calls coming in after normal operational hours of the Call Centre and VLCC centres.

He said: "The Call Centre representatives have been entrusted with the responsibilities to cater to the calls missed during non-operational hours. We have ensured a transparent, fool-proof system to maintain quality control through daily as well as weekly reports. These reports also provide a comprehensive database of the specific enquiries as well as preferences of our prospective customers."

The Call Centre is the latest value-addition to VLCC's of customised slimming services which include Weight Loss, Body Therapy, Body Firmer, Body Contouring, Gel Therapy, Lipofit and other Weight Maintenance Programmes. Also on offer are beauty services, encompassing regular hair wash, conditioning, different type of hair massages, spa therapies, Moroccan bath and skin-care services and make-up programmes.

Apart from its emphasis on world-class fitness and beauty services, VLCC showcases a comprehensive range of personal care products, where patrons can choose from over 100 VLCC skincare, hair-care and body-care products made naturally from Ayurvedic remedies.

The VLCC beauty treatments and its weight-loss programmes are the result of extensive research and scientific trials. VLCC, with its team of qualified professionals -- Doctors, Nutritionists, Dieticians, Psychologists, Counsellors, Physiotherapists, Nurses and Cosmetologist -- employs a multi-disciplinary approach to help both men and women with weight-related problems.

VLCC is soon expected to make its foray into Oman, Bahrain, Qatar, Kuwait and Saudi Arabia, taking the total number of VLCC centres in the Middle East to 28. VLCC currently operates four centres in the UAE (1) Spinneys building on Trade Centre Road with separate facilities for men and women (2) Al Wasl Road, Jumeirah exclusively for women (3) Crescent Tower, Buhaira Corniche, Sharjah with separate facilities for men and women and (4) Khalidiya, Abu Dhabi with separate facilities for men and women.

For VLCC, each individual is unique, in terms of lifestyle, attitude, and 'body logic' - viz. the kinds of pressures and constraints he/she faces, or aspects like dietary habits. The slimming programmes are strictly based on scientific principles and are customised as per the individual's need, medical status and body composition analysis. The programmes are holistic in approach with weight loss coupled with essential body firming, toning and detoxifying therapies, which help tighten the skin by providing the requisite skin tone The VLCC approach focuses on longer term solutions that address the core of the problem rather than just its outward manifestations.

-Ends-

About VLCC:
Starting as a single centre in New Delhi in 1989, VLCC is today India's leading chain of health, beauty and fitness centres to become an over AED 245 million business. Widely recognized for its scientific weight loss solutions and therapeutic beauty approach, it offers services over a quarter million square feet of retail space across nearly 104 centres in 48 cities across India and the UAE.

Established as the leader in the Indian beauty, health and fitness industry, VLCC is today regarded as an authority in the business of wellness. Having pioneered the concept of complete well-being, both inside and outside, VLCC has further integrated into product and brand extensions -- VLCC Personal Care range of products, VLCC Nail Studio and Spa, VLCC Workout Factory and VLCC Institute. The VLCC Institute currently has 10 campuses across 7 cities in India with a student strength of over 2500.

For further information, please contact:
Prafull Dwivedi, Business Head
VLCC International L.L.C.
Phone: +971-4-355 3600
Email: prafull.dwivedi@vlcc.co.in

VLCC centres in UAE:
Crescent Tower,
Buhaira Corniche,
Sharjah: +971-6-5562286

Al Wasl,
Jumeirah,
Dubai:
+971-4-3429986, +971-4-3441128

Spinneys next to BurJuman Centre,
Dubai:
+971-4-3599552, +971-4-3599577

Toll Free: 800-VLCC (800-8522)