Bridgestone's rich motorsport heritage, including its successful 14 years in Formula One, has led the company at the fore-front of innovation and development with a multitude of tyre technology advancement for its popular sports tyre mark -POTENZA.
The Bridgestone POTENZA brand was born in the spirit of motor racing and developed by Bridgestone to meet the requirements for circuit handling and sports driving. Bridgestone's product excellence and experience in racing technology has seen the brand as the sports tyre partner for Sports Racing Series such as Formula One, GP2, and the Super GT series.
The Bridgestone POTENZA brand has maintained its high reputation among sports racing enthusiasts and owners of sports cars and specialty cars as the premium sports tyre. It is the factory-fitting choice for the world's best known makers of high-performance cars for various models of Porsche, Ferrari, Aston Martin, Maserati, Lexus, Audi, Mercedes, and BMW.
The POTENZA brand boasts an evolution in its design and technology, and the line-up consists of the following POTENZA models capturing the passion of all drivers who continually strive to improve their driving skills.
The POTENZA RE001 'ADRENALIN', delivers increased stability & precision in sports driving with a sharp, smooth response the moment the steering wheel is turned, delivering sporty performance and a sporty feel, whether driving in town or on the road.
The POTENZA RE050 is perfectly responsive boasting exceptional road handling and cornering at higher speeds, high-level control and safety in the wet conditions. Bridgestone's Run Flat Technology (RFT), incorporated in POTENZA RE050 adds safety to driving pleasure.
In the first quarter of 2011, Bridgestone will launch its latest technology advanced POTENZA tyres in the region: the successor for RE050, POTENZA S001, the ultra high-performance sports tyre with cutting-edge tyre technology transforming sports driving into supreme opulence; and the successor to RE001 -ADRENALIN RE002 -with its powerful control emphasizing stability in all situations, precise and accurate reaction and road manageability on various road surfaces.These new and coming POTENZA designs meet and exceed continuing trends to fuel efficient motoring than the previous POTENZA generation and reduce rolling resistance. Pattern noise is diminished by the even road contact suppressing surface noise, enhancing the driver's experience and improving the overall impact on the environment, meeting Bridgestone's Environmental philosophy of ensuring a healthy environment for current and future generations.
Being ubiquitous throughout motorsport, the Bridgestone POTENZA tyres will continue to impress sports driving enthusiasts by meeting the challenge of evolving driving experience and realizing the greatest racing-inspired performance of today.
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About Bridgestone Corporation
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
About Bridgestone Middle East & Africa FZE
Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimizing regional strategy by identifying market trends close to the customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of our customers by conducting seminars to promote and encourage environmental awareness as well as road safety.
For more information please contact:
Pencell PR & Events
Laurelle De Sa
Tel: +971 4 4278733
Email: laurelle.dubai@pencellpr.com
Web site: www.pencellpr.com
© Press Release 2010
