When bringing fashion to life, high-street retailer Splash has done it again. With the launch of Splash TV, the brand is all set to engage with its target audience of fashion crazy teenagers and young men and women on an entirely new platform. Featuring an online series of 4 minutes each, Splash TV plays on the brand's concept of creative faction.
Intended to offer fashion, beauty and lifestyle tips through a narrative storyline the episodes are fun and entertaining and are hosted by Dubai's very popular Clare Geeves, a fashion blogger and ......by profession. The current line-up of episodes on the channel is an interesting mix of style-wars, makeovers and lifestyle and fashion advice. With new episodes scheduled to be added every 2 weeks the channel will see increased activity in the coming months along with the addition of daily content on behind the scenes at the Splash offices.
Distributed via a branded YouTube channel, Splash TV is promoted exclusively via social media. So, get clicking and log onto www.youtube.com/splashfashion and stay tuned to a world, where fashion rules.
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About Splash:
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 11 countries.
With an eye for the latest global trends, Splash captures the essence of fashion in everyday life. The brand has connected with its audiences through collection, emotion and attitude thus carving a niche for itself as one of the most successful local players in the region's high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer's every lifestyle need.
Splash's brand portfolio consists of in-house designed collections and a gamut of international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) Smiley World, ELLE and Barbie among others.
A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition Calendar which is now in its Second Edition.
Splash has received several significant industry accolades that include being awarded the recent "Superbrand" status 2011 which is twice in a row for the brand. Also listed in Forbes Arabia's "Top 40 Arab Brands" list, Splash has also been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. A winner of several marketing awards of great significance over the years, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
For more details visit Splash's website www.splashfashions.com
© Press Release 2012
