Brighten up your world with new PSP™ (PlayStation®Portable) Colours

PSP arrives in a vibrant new range of colours
All the fun of PSP, but with colours to suit your personality

Dubai, United Arab Emirates, 5th February 2009: PlayStation Division, Sony Gulf (FZE) today announced three brand-new colours for PSP™ (PlayStation®Portable): Mystic Silver, Pearl White and Radiant Red - available in stores across the region in Q1 2009. Place a whole new world of colour in your hands with PSP-3000, the world's most stylish handheld entertainment system, bringing even more personality to incredible gaming and entertainment on the go.

The possibilities are never-ending with PSP-3000: you can access games, music, videos, online chat and photos. And it's not just the console that comes in colour - the enhanced LCD screen brings games, photos and videos to life with bright, clear imagery. Take photos of your friends, listen to your favourite music, watch videos and play exciting brand-new PSP titles such as Buzz!™ Brain, Resistance: Retribution™, and Patapon™ 2. PSP-3000 also features a TV-out socket so you can view all your photos, videos and games on a television screen!

You can also communicate with your friends across the world for free. The built-in microphone allows you to add telephone chat to your PSP experience.

With a fantastic software line-up in 2009, there has never been a better time to experience true gaming and entertainment on the go, with PSP. It's time to place a whole new world of colour in your hands: PSP-3000 releases in Mystic Silver, Pearl White and Radiant Red.

The Mystic Silver and the Pearl White PSPs will be launched end of February 2009, while the Radiant Red PSP will be launched end of March. Each unit will be priced at a recommended retail price of 669 AED.

And for the ones interested in a bundle offer, PlayStation Division, Sony Gulf (FZE) brings you two exciting options to choose from at a recommended retail price of 749 AED:

1. A Mystic Silver PSP with Resistance: Retribution™ game, to be launched in March

2. A Radiant Red PSP with Buzz!™ Brain game, to be launched in April.

-Ends-

PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) , and PLAYSTATION®Network software and hardware across the GCC, Levant and North African markets.

Since the launch of PLAYSTATION 3 in November 2006, over 16.8 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 137.7 million systems worldwide. Since its launch at the end of 2004, over 44.5 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 15 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 236 million items have been downloaded.

For more information, please contact:
Zaina Tahboub
TBWA/RAAD/PR
Tel: +971 4 425 8979
Mobile: +971 50 466 83 80
E-mail: zaina.tahboub@tbwaraad.com

Zeina Abou Jamra
Sony Gulf
Tel: +971 4 881 8801
E-mail: zeina.aboujamra@ap.sony.com