Bridgestone's second GCC Tyre Safety and Eco Station (TSES) roadshow stopped for the first time in Jeddah

Campaign's goal is to decrease number of regional road accidents through education and awareness on correct tyre care and maintenance

Children are welcome at the TSES Kids Area dedicated to fun and eco-educational activities

Jeddah, June 27th, 2012 (7th Shaban 1433 A.H.) - The Bridgestone 'Tyre Safety and Eco Station' (TSES) campaign, which is touring the GCC with its second annual roadshow,  stopped over at Jeddah's Red Sea Mall and opened its multi-purpose station to the public in the main activity area of the mall on the ground floor today. The station, which is open to the public from 4pm to 11pm, will run its education and awareness campaign on tyre safety until tomorrow, Thursday 28th June.

The campaign, developed by Bridgestone Middle East & Africa FZE as part of its corporate social responsibility initiatives, was launched in 2011 and kicked off its second GCC wide tour last March in Doha, Qatar. With the support of Al Talayi Company Ltd., its trusted local distributor, Bridgestone urges drivers to understand the key role of tyres for keeping a vehicle safe on the road, and that taking a few minutes to check the car's tyres before driving can significantly reduce the risk of having an accident.

"Car's tyres play a significant role for the safety of the vehicle and - most of all - of its passengers. Bridgestone is committed at making roads a safer place and with this campaign we want to increase motorists' awareness on the advantages of driving a vehicle with properly maintained tyres", said Mr Deep Rajendran, Corporate Communication & Training Manager at Bridgestone Middle East & Africa FZE, who attended the ribbon-cutting inauguration ceremony this morning.   "At the Bridgestone Tyre Safety and Eco Station people can learn some simple and quick-to implement tyres' checking procedures that should become a routine for every driver before going behind the wheel".

The stand has a special demonstration corner where Bridgestone staff educate visitors effortless steps to enhance safety while driving on roads; drivers can practice how to check the proper tyre air pressure and tread wear to avoid the dangers of driving with underinflated or overinflated and worn-out or damaged tyres.

The TSES station has also a section especially dedicated to kids, where they can have fun with eco-themed drawing and entertainment activities, while their parents learn about tyre safety.

As well as pointing out the safety benefits of proper tyre check and maintenance, the campaign also emphasizes the positive environmental impact of maintaining correct tyre pressure. Driving a vehicle on properly inflated tyres helps to reduce the rolling resistance of the vehicle, which aids in reducing fuel consumption hence minimizing motorists' expenses.

The 2012 Bridgestone 'Tyre Safety and Eco Station' campaign has already visited Qatar, Oman, Bahrain and Kuwait; after the stopover in Saudi Arabia, the roadshow will finish its tour in the UAE.

-Ends-

About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.  www.bridgestone.com

About Bridgestone Middle East & Africa FZE:
Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region's customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting seminars to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com

Contact: ASDA'A Burson-Marsteller
Bashar Kharbat / Malik Abdelrahman
Tel: +966 2 6575194 - Mob: +966 50 369 560/ +966 544 426 364
Email: B.kharbat@asdaa.com / m.rahman@asdaa.com

© Press Release 2012