Brian Tracy - world renowned corporate expert to train DAMAC employees

Training to focus on innovative selling and relationship building strategies

Dubai, 4^th June 2007: DAMAC Properties, the largest private sector master developer and luxury lifestyle provider, conducted a training seminar with world-renowned corporate coach and business success expert Brian Tracy, to build on the selling and relationship building skills for employees.

The exclusive one day seminar held at the Fairmont Hotel, Dubai, focused on the 21st century selling strategies designed and implemented at improving the performance and efficiency of the DAMAC sales team, and aimed at yielding better and faster income generation.

One of America's leading authorities on the development of human potential and personal effectiveness, Brian Tracy is a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences towards peak performance and high levels of achievement.

"With the unprecedented growth and the rising demand in the real estate sector, a dynamic sales approach becomes inevitable to sustain in a competitive market. Training forms an integral part of the DAMAC culture and inputs from an expert like Brian have empowered our employees phenomenally in evolving as better sales professionals", said Peter Riddoch, CEO of DAMAC Properties.

He added: "DAMAC Properties constantly strives to provide better and improved services to its customers and through these training sessions we aim to achieve the company's objective of emerging as a unique property provider maintaining top level professionalism and quality approach."

Major seminar topics included 'tips to increase sales and income', 'targeting prospective customers', 'building levels of trust and credibility', 'creating long term relationships' and 'doubling effectiveness'.

The chairman of Brian Tracy International, a human resource consultancy company in California, Brian has produced more than 300 audio and video learning programmes covering the entire spectrum of human and corporate performance. His programmes researched and developed for more than 25 years are some of the most effective learning tools in the world.

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ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company's portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company's schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company's diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon, Egypt, KSA and Qatar. DAMAC Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.

Media contact:
Prem A. Ramachandran,
DAMAC Properties,
Tel: 00 9714 3322005
Fax: 00 9714 3311028
Email:prem@damacgroup.com

Agency Contact:
Ashutosh Gupta,
PanGulf PR,
M: +97150 2834339
ashutosh@batespangulf.com