Dubai, United Arab Emirates, 13 January 2011: Bravo, the leading telecom provider specializing in group instant wireless communication services and solutions for the enterprise and government sectors in KSA, has announced that they are signing an agreement with Huawei Technologies. Huawei Technologies KSA, the global leading telecom solutions provider, is to deploy Business Support System (BSS) solutions at Bravo to increase its business operation efficiency.
Eng. Mohammed bin Abdulaziz Al-Ageel, CEO of Bravo, and Mr. Sheng Kai, CEO of Huawei Tech. Investment Saudi Arabia Co., Limited, signed the agreement in Riyadh with the attendance of the senior officials of both sides.
Eng. Al-Ageel said, "We have signed this agreement with Huawei due to our commitments to our customers for increasing the efficiency of Bravo's operation infrastructure. Our commitment to our customers, in private and public sectors, drive us to constantly revolutionize. We consistently aim to reach the best levels of efficiency in all Bravo's departments and functions for increasing the service quality to our customers."
On the other hand, Mr. Sheng Kai commented, "We are so proud to have made such a strategic agreement with Bravo. This agreement stresses our leading position in best serving the needs of the Saudi telecom industry to be more advanced, competitive and profitable through Huawei advanced solutions and systems."
The project lays, Mr. Sheng Kai indicated, a foundation for establishing a strategic partnership opportunity with Huawei that can boost Bravo's capabilities in addressing its goals in terms of serving customers and achieving more sustainable business growth.
BSS improves the business value of company's sales support, marketing, customer relationship management and billing functions. It enables Bravo to increase its revenue, reduce costs, improve efficiency, and optimize their overall business processes. BSS eliminates limitations of the legacy billing system by replacing it with next generation BSS solutions.
Bravo chose Huawei for this revolutionary project because of its strong regional presence with over 500 employees in Saudi Arabia, its vibrant R&D capabilities and remarkable success stories with other leading telecom operators in KSA.
According to the agreement, the project will be implemented over 2011. After launching the project, Bravo will take further 6 -12 months to be fully acquainted with the system and its functions with approximately 12 months post launch, to see the benefits of the project.
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BSS improves the business value of company's sales support, marketing, customer relationship management and billing functions.
Huawei chosen for its strong regional presence, vibrant R&D capabilities and remarkable success stories in KSA.
The Public Telecommunications Company (PTC) "Bravo" was established in Riyadh in 2001 and launched its services in Saudi Arabia in mid of 2005 as the sole licensed provider of instant, group wireless communication services and solutions using the world class iDEN technology (Integrated Digital Enhanced Network) developed by Motorola, the world-renowned vendor of wireless technologies. Bravo operates under a BOT license from the Saudi Telecommunications Company (STC). Bravo serves the government, enterprise, industrial, service and commercial sectors in the Kingdom of Saudi Arabia. Bravo services and solutions enable its customers to increase their efficiency and productivity, have full control over their communication expenditures, reduce the overall cost and improve business efficiency. For further information about Bravo, please visit: www.bravo.net.sa .
About Huawei
Huawei is a leading telecoms solutions provider serving 45 of the world's top 50 telecom operators. Huawei's products and solutions have been deployed in over 100 countries and support the communications needs of one third of the world's population. The company is committed to providing innovative and customized products, services and solutions to create long-term value and growth potential for its customers. For more information, visit Huawei online: www.huawei.com
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For more information, please contact:
Theodore Halabi
PR Account Manager
Memac Ogilvy & Mather
+971 4 3050326
theodore.halabi@ogilvy.com
© Press Release 2011
