Site Visitors Have a Chance to Win a cruZer
Middle East,05 July 2006 Braun cruZer, the popular styler, trimmer, shaver: three-in-one product from Braun , has launched a website aimed at giving desert and 4x4 driving enthusiasts an informative and fun resource for their hobby. 'Drive Your Style' is now part of the existing Braun cruZer website and is set to become the region's most popular desert driving resource.
The site provides the opportunity to watch some of the most extreme driving seen in the Middle East with a selection of video footage taken from the Red Bull Reach the Top Event, where 4x4 jeeps attempted to reach the top of a 60 metre high sand dune in record time. If users vote for their favourite 'Reach the Top' video they are automatically entered into the 'win a cruZer' competition and the winners, picked at random, will receive the 3-in-1 shaver.
Five Braun cruZers will be up for grabs every week for the next eight weeks.
In addition there are top tips provided by desert driving professional, Peter Stuart, to help desert drivers improve their skills and learn some valuable pointers.
"As sponsors of the Red Bull Reach the Top event we conducted a survey into men's style and how being stylish makes them feel. We found overwhelmingly that men find they can equate the sensation of looking good with speed. Braun cruZer is the essential accessory for all stylish men and with our survey results in mind we decided to create the Drive Your Style site," said Manoj Nair, Regional Business Manager, Braun.
Drive Your Style, can be accessed through the cruZer site on www.braun.com/arabia. Braun cruZer is available from all good electronic stores and supermarkets.
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About P & G
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene , Mach3, Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide.
For further information please contact:
Impact Porter Novelli
Public Relations
PO Box 19791
Dubai
United Arab Emirates
Bronia Stewart
Consultant
Telephone: ++ 9714 330 4030 Ext. 416
Fax: ++ 9714 330 4031
E-mail: b.stewart@ipn.ae
Website: www.braun.com/arabia
© Press Release 2006
