Boubyan Bank has successfully rolled out its Digital Assistant (Msa3ed) with WhatsApp Business API in Kuwait. This was achieved in collaboration with Infobip, a global leader in omnichannel engagement, as a part of the bank’s constant efforts towards providing excellent services and a unique banking experience to customers.

Mr. Abdulla Al-Tuwaijri, the bank’s Deputy CEO, stated: “Now, Msa3ed can respond to all customers and non-customers’ inquiries via WhatsApp using Boubyan Bank’s verified WhatsApp number 1820082 and they will find answers to all their queries.

“Carrying out banking functions on the go and having 24/7 support is a valuable benefit for Boubyan Bank's customers and will provide a further unparalleled digital experience for both financial and non-financial needs.”, he added.

Al-Tuwaijri went on to add: “Through WhatsApp, Msa3ed will provide customers with quick responses to many inquiries and is set to allow customers to explore the bank’s various products and services, locate bank branches, convert currencies and very soon to add more services for customers such as account balance check, last five transactions from the account, share IBAN and more.

** Simple Service

Al-Tuwaijri stated that chatting with Msa3ed (the first Chatbot in Kuwait) via WhatsApp is very simple same as any WhatsApp chat conversation between two normal persons.

“As is the case with other services of Boubyan Bank, the new service enjoys the highest levels of information security. WhatsApp messages are encrypted and the green badge next to the Boubyan Bank name in the chat window ensures customers are engaging with a business verified account, ensuring a secure and reliable communication between customers and the Bank.”, Al-Tuwaijri explained.

Al-Tuwaijri concluded: “At Boubyan, we aim to create innovative solutions that help reinforce our relationship with customers, and provide an outstanding level of service for them, and being the most used chat app in the world, WhatsApp is the one channel that customers already trust and enjoy.”

Mr. Kemal Kečo, Infobip’s MENA Regional Manager, stated that he was delighted to enable WhatsApp Business API for Boubyan Bank in support of its digital transformation creating a seamless digital banking environment for its customers.

“Keeping up with new trends in digital communication is a challenge many businesses face, but also a crucial part of enhancing customer experience. We are thrilled that Boubyan Bank turned this challenge into an opportunity to deliver even better banking services to their customers.”, Mr. Kemal added.

He went on to add: “At Infobip, we aim to create innovative solutions that help businesses continuously improve customer engagement – and being the most used chat apps in the world, WhatsApp is the one channel that customer already trust and enjoy.”

Infobip powers enterprises to deliver messages across any channel, any device, at anytime and anywhere worldwide. Infobip’s technology creates seamless mobile interactions between businesses and people as well as simplifying the integration of almost all communication capabilities. Infobip offers its services through 60 offices around the globe with the capacity to reach over six billion mobile devices in 190+ countries. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.


© Press Release 2019

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