Customers can expect a totally new experience and unique ambience

Dubai, UAE, 10 July, 2012

BinSina Pharmacy, a major player in the Health and Beauty market segment in the UAE, has given a facelift to its flagship store in Mall of the Emirates (MoE), in an effort to enrich the customer experience. The facelift positions the store among the few of its kind in the region.

Dr. Saleema Shurrab, General Manager of BinSina Pharmacy Group in the UAE said: "We are delighted to give this dramatic facelift to our store in MoE, as BinSina constantly strives to be in sync with ever-changing consumer demands and perceptions. This enables us to maintain our high standing in the UAE."

Dr. Shurrab added: "We have adopted a holistic approach to health that is markedly different from traditional pharmacies. We take pride of attaining greater success driven by customer loyalty gained over the years." 

The revitalised MoE store reflects BinSina standards of combining 21st century branding with local heritage and culture. The store is driven by simplicity, creating a new look-and-feel as part of BinSina's quest to continuously invest in enhancing the customer experience. Products are displayed through color-coding and according to categories, for ease of selection by customers.

Dr. Shurrab added: "The luxury approach is very much felt at our MoE store that has set a benchmark not only in the UAE, but also across the region, due to its contemporary and aesthetic design."

At the new store, BinSina Pharmacy has launched the 'Skin Care Bar' concept offering consultations to customers on specific skin care needs. In addition, the fragrance section, which is a relatively new concept in pharmacies in the Middle East, offers a wide selection of internationally recognised perfume brands.

BinSina has also created diabetic and cardiac corners to provide advice and products for customers with diabetic and cardio-related issues.  Dr. Shurrab said: "This initiative was triggered by statistics that revealed high incidence of diabetes and cardiovascular diseases among UAE population." 
 
"The cornerstone of the BinSina brand is innovation, which is constant and customer focused - striving to create a living and breathing pharmacy brand," added Dr. Shurrab.

The Middle Eastern touch at the MoE Pharmacy reinforces BinSina's commitment to local culture and its acknowledgement as a homegrown company.

The new look of the MOE store is primed to become the ultimate health and beauty destination for UAE consumers as it boasts a contemporary design offering an exciting and modern shopping environment, a combination of a pharmacy and a specialized outlet, retailing an extensive range of health, well-being and beauty products, including high quality reputable brands as well as exclusive international branded skincare products.

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© Press Release 2012