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Muscat - Omani franchise partner, Bin Mirza International (BMI), brought home four awards from the fifth edition of the Second Cup International Conference that was held in Dubai, United Arab Emirates. In recognition of adopting and upholding best practices, BMI received the Marketing, Operating Standard and Sustainability Awards, with Hani Ali Mirza, the company's Partner and Managing Director, receiving the Honorary Achievement Award.
"We are proud to be recognized on a global scale and among our peers," said Jannat Moosa, Marketing Director at Bin Mirza International. "Our wins reflect that we are a highly-certified franchisee with a deep understanding of our products, services, customers, and most importantly, local market sensibilities."
Receiving the Marketing Award for innovative and efficient operational and marketing techniques, BMI will continue adapting tried-and-tested international practices to the Omani market to differentiate Second Cup from its competitors. Second Cup Oman was also one of four entries in the running for the Operating Standard Award, winning for going above and beyond across all business categories, from people and service to quality and environment.
"Our strength lies in our team of certified Baristas who deliver exceptional service to our customers with the warmth of Omani hospitality. We all share a vision and passion for quality in everything that we do, and together, we are creating unique and memorable customer experiences at our cafés," added Jannat Moosa.
Second Cup Oman took home a third award for implementing innovative methods for self-sufficiency, carbon footprint reduction and community health improvements. These programs include annual Earth Hour events and the 'Earth Day Campaign' that supports Second Cup International's 'Plant a Tree' project.
In addition, Partner and Managing Director of Bin Mirza International, Hani Ali Mirza, was honored by Second Cup International for over a decade of outstanding service and brand excellence, receiving the Honorary Achievement Award. This special award is bestowed to individuals who inspire the Second Cup family with their dedication, passion and belief in the brand.
Bin Mirza International will continue to focus its efforts towards the development of Second Cup Oman as a popular and trusted brand. Opening the first Second Cup cafe in 2004, BMI has since expanded the brand's presence in Oman with eight cafes and plans to open additional outlets throughout the country.
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About Bin Mirza International
Established in January 2004 by Hani Ali Mirza, Partner and Managing Director, Bin Mirza International (BMI) has since become a pioneer in the hospitality industry, bringing leading international brands that cater to the tastes and culture of the people in Oman.
BMI started its business by obtaining Second Cup cafés from Canada and Nando's PERi-PERi Chicken restaurants from South Africa. In 2005, the company acquired the franchise rights of CinnZeo Bakery cafés from Canada and boutique bakery BreadTalk from Singapore. Most recently, BMI added American restaurant Steak Escape Sandwich Grill and the United Kingdom's Spun Candy from Covent Garden to its ever-growing portfolio. Today, BMI's retail footprint encompasses eight Second Cup cafés, two Nando's restaurants, three BreadTalk bakeries and one Steak Escape Sandwich Grill, with plans to open the Sultanate's first Spun Candy store later this year.
BMI will continue to build on the foundation of a local company with world-class standards that is committed to quality and incomparable product and service offerings.
For more information about Bin Mirza International, please contact:
Shaza Taher
TRACCS Oman
Muscat, Sultanate of Oman
Telephone: +968 24 649-099
Email: shaza.taher@traccs.net
Or visit: www.binmirza.com
© Press Release 2015
