Announces winners of Hugo Boss Eyewear Window Display Campaign

Dubai, UAE, January 2, 2005: Bin Hendi Enterprises, the Dubai-based business conglomerate, held a two day workshop for key dealers and distributors of its eyewear business across the GCC. The workshop was held in conjunction with the launch of the 2005 collection of a bouquet of trendy brands such as Boss, Hugo Boss, Elle, Esprit, Charmant and Valmax Eyewear represented by the leading eyewear company, Charmant.

Mr. Kato, Sales Manager, Charmant Group was in Dubai especially for the dealer conference which concluded with a gala evening with entertainment at the Jumeira Beach Resort & Spa.

Mr. Pratap, CEO, Bin Hendi Enterprises and Mr. Kato gave away the prizes for the best Window Display Campaign for Hugo Boss eyewear in 2004.  The first prize was awarded to Paris Gallery, Deira City Centre, second prize was awarded to Al Jaber Optical, Town Centre and Lunettes, Umm Sequeim were awarded the third prize.

Commenting on the occasion Mr. Pratap said, "We are extremely excited about introducing trendy new Charmant products to our discerning customers and reaching out to them through our strategic network of distributors and dealers. The conference was highly successful as it enabled us to get a first hand information and understanding of consumer requirements whilst revealing and informing our dealers about the latest eyewear collections for 2005."

"Together we aim to wow consumers with our offering of extremely chic products and come up with delightfully attractive offers," he concluded.

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Notes to editors:
About Bin Hendi Enterprises- Eyewear Division 
Bin Hendi Enterprises is one of the region's most diversified, progressive and successful companies. Apart from substantial investments in the real-estate, construction, and oilfield supply sectors, Bin Hendi Enterprises has also expanded into the fashion, jewellery, interior designing, eyewear distribution, trading and hospitality industries.  

The company currently operates forty eight (48) outlets in the fashion, watches and jewellery, eyewear, accessories, trading, furniture and hospitality areas. 

Bin Hendi Enterprises has exclusive rights for retailing and distribution of the international eyewear brands, such as Adidas, Charmant, Elle, Esprit, Hugo Boss, Valmax and Porsche Design in the UAE and GCC.

As one of the pioneers in this business, involved in the distribution of eyewear brands since the early 1980's, Bin Hendi Enterprises is recognized as one of the best in this very competitive market. 

About Charmant Group:
The Charmant Group has developed its business as an integrated Spectacle Frame and Sunglasses manufacturer into a global enterprise and is now considered to be one of the leading eyewear companies worldwide.

 Charmant has a global presence with direct sales in eighteen countries, including nine overseas subsidiaries and vast distribution networks all over the world. Charmant's products are currently sold in more than one hundred countries worldwide.

Quality is ensured by manufacturing the majority of products in-house, using Charmant's very own equipment and advanced technology. The company insists on the highest standards in quality, design, technology and service, and was the pioneer of pure titanium frames, which it has been producing and marketing since the early 1980's and remains the world leader in this field.

© Press Release 2005