1500 sq. ft outlet in Mercato Centre commences operations with latest Fall/ Winter collection from premier Italian casual-wear brand
October 12, 2003 Dubai, UAE: Ferre Jeans, the premier Italian casual-wear line, part of the reputed House of Gianfranco Ferre, one of the leading fashion icons in the world, today opened its first free-standing store in the Middle East.
The store was formally inaugurated by Mr. Mohi-Din Binhendi, President, Bin Hendi Enterprises (BHE), which holds the exclusive franchisee rights for Ferre Jeans in Dubai, and Mr. Roberto Crippa, Area Manager, Middle East, Ittierre SPA, the global owners of the Gianfranco Ferre brand.
Located in Mercato Centre in the prestigious Jumeirah area of Dubai, the 1500 sq.ft store, will offer the latest Ferre Jeans collections for men and women, including the recently launched Fall/Winter Collection 2003.
Addressing a press conference to mark the launch of the new store, Mr. Mohi-Din Binhendi said that the opening of the new Ferre Jeans store at the prestigious Mercato Centre, marked a significant landmark in the evolution of the brand in the region.
“Over the past three years - since the commencement of our association with the Ferre Jeans brand – we have been instrumental in its growing popularity among young, fashion conscious men and women in Dubai, who have come to appreciate the fashion-forward concept that the brand has pioneered.
“As with our multi-brand boutiques in Deira, Wafi City and The Jumeirah Beach Hotel, which will continue to stock the brand, the new store will also bring the latest Ferre Jeans collections to Dubai simultaneous to their global launch.”
The fashion-forward concept that the Ferre Jeans brand has come to symbolize entails the use of bold and vibrant themes for men and women in striking colors and textures. Overstated, and at times larger than life, the hip and happening range from Ferre Jeans, serves to magnify the personality of the wearer, while lending an aura of mystique. These include denim jeans, tops, T-shirts, polos, casual wear trousers, shirts and jackets.
The opening of the new Ferre Jeans store adds to the rich repertoire of global fashion brands that Bin Hendi Enterprises represents in Dubai. These include leading international names such as Brioni, Hugo Boss, Calvin Klein Jeans and Armand Basi.
Mr. Bin Hendi further elaborated: “With its unique demographic mix, cosmopolitan and vibrant lifestyle, and a young and extremely fashion-conscious population, Dubai represents a key market for Ferre Jeans in the region. We are confident that in the immediate future we will open more such stores across the length and breadth of Dubai.”
Expressing his satisfaction on the growing uptake of Ferre Jeans within Dubai, Mr. Roberto Crippa, said: “Bin Hendi Enterprises has played a key role in effectively promoting the Ferre Jeans brand in Dubai. From being part of the company’s multi-brand boutiques, to the launch of its first free-standing store, in a span of just three years, is a clear indication of the growing popularity of the brand within the emirate.”
Incorporating minimalist design and visual display elements - in line with the international format employed by Ferre Jeans – the new store strives to further build on the inherent vibrancy of the brand. Strategically located, in a prominent location on the Ground Floor of the mall, the store is set inwards, offering customers a leisurely and comfortable shopping experience.
Ferre Jeans, Mercato, Ground Floor, Tel: 04 3440895
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Editors Note:
About Bin Hendi Enterprise:
Bin Hendi Enterprises is one of the region’s most diversified, progressive and successful companies. Apart from substantial investments in the real-estate, construction, and oilfield supply sectors, Bin Hendi Enterprises has also expanded into the fashion, jewellery, interior designing and hospitality industries.
From the time it opened its first fashion business in the 1970’s Bin Hendi Enterprises has always striven to live up to its commitment to bring to its loyal customers a diverse portfolio of the world’s most prestigious brands. The company’s more recent entry into the hospitality, furniture and interior designing sectors is also driven by the Bin Hendi philosophy of recognizing the requirements of its customers and surpassing their expectations.
The company currently operates thirty-seven outlets in the fashion, jewellery, accessories, furniture and hospitality areas.
About Ittierre SPA:
Ittierre SPA produces, markets and distributes worldwide luxury designer clothes (including sportswear) and accessories under license. The production includes a comprehensive assortment of high-quality jeans, shirts, sweatshirts, jackets, outerwear, knitwear, suits and other items of clothing and accessories. The company holds licensed agreements with Gianni Versace SPA, Dolce & Gabbana SPA, Gianfranco Ferre SPA and Maison RG SPA. The group has 13 subsidiaries and one affiliate. Three of these are manufacturing and the others distribution companies.
The manufacturing companies are located in Italy and the distribution is mostly carried out by wholly owned companies located in Italy, France, Germany and USA. The company's clients include multi and single brand boutiques, department stores, international importer distributors and duty free shops.
For media information contact:
Larissa A. Kuzmina
Marketing & PR Manager
Bin Hendi Enterprises
Dubai,
UAE
Tel: (971-4) 222-6068
Fax: (971-4) 221-9673
Email: mktgmgr@binhendi.com
Arun Rangachari/ Yasmin RanijiwalaPercept Profile Gulf
Dubai,
UAE
Tel : (971-4) 344-6373
Fax : (971-4) 344-3581
E-mail: info@perceptprofilegulf.com
© Press Release 2003
