Maximum resolution and cinematic clarity with SXRD™ for 1080p Full HD
Superb image quality thanks to BRAVIA ENGINE 2 signal processing
Advanced Iris 2 dynamic contrast adjustment always gives the best possible picture
Sony's BRAVIA VPL-HW10 projector is set to deliver the excitement and immediacy of HD to a new audience. It brings technologies capable of convincingly reproducing the cinematic experience within the reach of the non-specialist buyer - exploring the idea of HD Home Cinema. Featuring a new and stylish design, triple-panel Sony SXRD and 8-stage image processing by the renowned BRAVIA ENGINE 2, the VPL-HW10 is fully loaded with the features that do complete justice to Full HD.
"Each element of this projector is impressive in its own right, and when combined gives the detail of Full HD with the clarity and smooth motion that are the hallmarks of a true cinematic experience. What's more, our continuous advances in engineering enables us to offer this technology at a price that makes HD available to a wider market than just the rich and famous", says Takashi Miura, General Manager, Sony Professional Solutions ME.
The challenge of achieving the detail, clarity and naturalistic smooth motion of cinema is met by the Sony SXRD™ (Silicon X-tal Reflective Display) technology, which is at the heart of the projector. The tiny and very closely spaced pixels create an exceptionally fine-grained image with no 'screen door' effect, while the super-fast 2.5ms response time means silky-smooth motion reproduction. To ensure the perfect image, the VPL-HW10 also features a full screen panel alignment function, that eliminates any coloured bordering at the edges of objects.
Full HD images generated by the projector are built up of millions of pixels, each only 7µm across. Whilst this is key to the impressive realism of the picture, it requires an excellent lens or much needed detail will be lost. The VPL-HW10 is equipped with the All Range Crisp Focus (ARC-F) lens delivering superior resolution and focus characteristics. The lens offers a 1.6x manual zoom and both vertical and horizontal adjustment, making it easy to set the projector up and achieve a good picture in a variety of environments.
The unique BRAVIA ENGINE 2 delivers vibrant colours and exceptional image quality. Its eight separate stages of image enhancement - carried out in real time - each has a specialised function. Together they generate a picture that is optimised in every way, from the accuracy of the contrast to the precision of the colour reproduction.
The Advanced Iris 2 contrast enhancement works like the human eye, responding dynamically to the level of light in each scene, always selecting the optimum contrast. With a very high range of 30,000:1 (the difference between dead black and pure white), Advanced Iris can bring out the detail in darker sequences and prevent bright scenes from looking washed out.
Something else that brings the VPL-HW10 closer to the capabilities of the human eye is its support for x.v.Colour. x.v.Colour is based on xvYCC, a new international standard for video that defines a colour space nearly two times wider than the existing sRGB standard. By allowing a colour palette much closer to the range of hues and gradients perceived by the eye itself, x.v.Colour is literally more lifelike. Deep Colour™ boosts the number of colours available within the xvYCC colour space from millions to billions, further future-proofing the projector against developments in colour handling technology.
In the event that the need to adjust screen colours arises, the perfect tool for the job is provided by Real Colour Processing. This feature helps adjust the hue of a specific colour without changing the whole image. So if something like skin tone needs tweaking, it can done without altering the colour of the sky or the background of the scene.
The inclusion of twin connectors with HDMI™ technology opens up another dimension for the VPL-HW10. It makes it possible to connect to video sources like Blu-ray Disc™ players which offer exact, 24 frame-per-second replication of the cinematic original.
As the projector has the '24p True Cinema' function, it can display films exactly as they were first recorded. By contrast, conventional transfers to DVD employ a higher frame rate and run approximately 4% faster than the original, affecting both the picture quality and the pitch of the soundtrack.
HDMI™ CEC technology also allows control of multiple devices from a single remote in a process called BRAVIA Theatre Sync. One Touch Play lets you insert a disc and press Play, at which point the whole Home Theatre system, including the projector, powers up automatically and the film starts. Conversely, System Stand-By shuts down all HDMI-connected elements of the system at a single press of the Power/Standby button on the remote.
Apart from bright lights, another factor that can degrade the Home Cinema experience is noise from the projector itself. With this in mind, the air circulation system that cools the VPL-HW10 is meticulously designed to ensure that the fan runs at a whisper-quiet 22dB.
-Ends-
About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands.
Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE's market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.
Sony Professional Solutions Middle East is the regional office for Sony Professional Solution Europe. Sony's Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in Middle East & Africa.
For more information please visit www.sonybiz.net.
For media enquiries (editorial / interviews / resources) please contact:
Megha Abraham,
Interone Resonance ME
Tel: +9714 3458005,
email: megha.abraham@interone-me.com
© Press Release 2008
