Key product commonalities a major draw for regional education professionals
BenQ, the global leader in digital lifestyle products, showcased its next generation digital projection technology, tailored for the education sector at the recently concluded Gulf Educational Supplies Show (GESS) held in Dubai, UAE, from 22-24 January 2008.
BenQ's entire range of Multimedia DLP projectors was put on display at the three-day event by Future Media, sister company of AV Telco - one of BenQ's resellers for digital lifestyle products in the country.
"Over the past five years projectors have taken a default presence in classrooms across the world as a tool for instruction. As a key feature in what educationists' call 'Collaborative Technology', projectors has radically altered the way classroom-based instruction is conducted, from being pedantic dissemination and assimilation of knowledge to that of collaborative and intuitive learning," explains Manish Bakshi, General Manager, BenQ Middle East and Africa. "Communication is the key to learning and the use of a projection device dramatically changes the dimension of how teachers and students share information and ideas.
"The key features that determine procurement decision among education professionals when it comes to projection technology are picture performance, resolution, long lamp life, product portability and brightness. Additionally, multiple input options, quiet operation, along with other attributes including ease of use, purchase price and cost of operation are also considered. Such features are found across our range of Multimedia Projectors," said Bakshi.
BenQ put on display its latest projectors such as MP723 projector with a stunning visual medley, a must for the education sector, the short throw ratio lens MP771 projector, SP831 split screen projector and the MP721C, known for perfect presentations. Other models including MP612C & MP511+ are also presented at the show.
During the event, Future Media has managed to close several lucrative deals and has received a number of positive sales leads for the BenQ projector product line. "Our motivation to participate in similar shows is to demonstrate that BenQ's wide range of digital products is tailored for the educational sector, which will help students achieve a more lively experience of learning. Moreover, teachers are offered a variety of tools while imparting knowledge and enable them to keep classroom a more interesting place to be in," said Devdutt Tripathy, Business Operations Manager, Future Media.
"BenQ's strategic focus is bringing to our customers innovative, cost-effective and cutting-edge products," said Bakshi. "By introducing tailored solutions suited to individual and sectoral needs we are exposing our prospects the range of our products while at the same time raising the value of our service proposition."
- Ends -
About BenQ Corporation
BenQ Corporation consists of three main business groups -- Digital Media Business Group, Integrated Manufacturing Service Business Group and Mobile Communications Business Group. These three business groups encompass a broad range of products and each possesses a focus on providing consumer-oriented solutions designed for the digital lifestyle. 2005 revenues for BenQ Corporation exceeded US$5.07 billion dollars.
About BenQ Group
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation, Darfon Electronics Corporation, Daxon Technology Inc., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2005 revenues for BenQ Group exceeded US$12.36 billion dollars.
For more information, please visit our website at BenQ.com or contact:
Rose Manaog
MCS/Action
T +971 4 3902960
F +971 4 3908161
E-mail: rose.m@actionprgroup.com
© Press Release 2008
